• 22Jan
    Ya Gotta Beleive In Boring Logo Design

    It’s hard enough to create a logo for a popular sports team or venue, let alone when it is located in New York City. This is a lesson that the designers behind the new Citi Field inaugural season logo are learning now. There have been countless insults dished out online by everyone from on air personalities to average fans alike. It would seem, that the branding solution that the Mets have chosen for this important season hadn’t predicted the high standards of design that the public holds.

    Below is the 2009 Inaugural Patch for their new stadium.

    Sure it’s clean and not overly flashy, but we have grown accustomed to certain basic elements in a design for this purpose. For instance, if you showed this logo to an unknowing bystander, what would their response be? First, it is very difficult to determine what the logo is for. It really could represent any sport, for any gender, in any city. The only thing we truly know is that in 2009, there is a first season being played for some team, somewhere.

    Other teams have taken alternative routes. The Yankees for example:

    Now here is the curve ball. The Mets weren’t so different not too long ago. Take a look back just to last year.

    The Shea Stadium commemorative logo is similar to the Yankees. You know exactly what is going on. I am a fan of the observer having to do a little thinking, but the new logo seems more like a puzzle than a logo.

    Either way, we’re in for a great season of baseball. While the uniforms, patches, and color schemes make little difference in the score, I hope these players perform better for the Mets than their logo did. Thanks to a federal bailout, it looks like we all have a stake in Citi Field.

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2 users responded in " Ya Gotta Beleive In Boring Logo Design "
    • Tim Oliver Says:
      January 22nd, 2009 at 11:42 am

      As a taxpayer and someone in the logo/branding business supporting Citi Field, I believe we could have paid $99 and received a lot better logo than we got…well within any reasonable budget.

    • Jason Says:
      February 24th, 2009 at 1:54 pm

      I was just scrolling down the page and saw the new Citi Field logo, not knowing what it was, and thought “hey, that looks like a baseball diamond…”

      So, for what it’s worth, it communicated to me.

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