Comments on: Xerox New Logo – A Nod To The Future

By: Joe E

Joe E — Tue, 08 Sep 2009 01:58:22 +0000

You think General Electric will abandon their outdated script-in-a-circle logo for my forward-looking redesign:

Didn’t think so.

By: Ann Bailey

Ann Bailey — Tue, 23 Sep 2008 23:23:14 +0000

I think Xerox needed a face lift. It was looking dated and comfortable. Comfortable isn’t good in business and you ALWAYS need the Y generation, and every other generation. Business moves on and so must their look.

By: Andrew

Andrew — Thu, 24 Apr 2008 09:13:41 +0000

I thought the old X logo was timeless. For more symbolic. Why did they have to change it into some stupid fake 3D web button!!??!?!?! Oh, right, cause Interbrand just got 10x richer because of it.

By: Jennifer Wills

Jennifer Wills — Thu, 10 Apr 2008 18:45:58 +0000

I have to agree with the last few commenters. It looks like a start-up web company. Gone is the seriousness and confidence I expect from a Fortune 500 company. And I couldn’t help but notice they didn’t account for ascenders or descenders in the logo and had to leave Fuji in all caps - http://www.fujixerox.co.jp/eng/ . I am also curious to see how this plays out as a one or two color logo or what happens to the “connector” lines as it gets smaller.

By: Roberta Seldon

Roberta Seldon — Fri, 21 Mar 2008 12:39:06 +0000

I’m kinda partial to the old logo myself.

By: William Wallace

William Wallace — Fri, 21 Mar 2008 02:16:47 +0000

I doubt very much this will stay in the comments, because it takes cajones to take honest criticism. Xerox isn’t Xbox, it’s a freakin’ copy company. They don’t need funk. A brand isn’t something ‘cute’, it is something appropriate to the company and the client base. Period. Xerox should have saved their coin, and donated it to a worthy charity. THAT would have done more for their brand than trying to attract the Y generation…

By: Gaston Bayle

Gaston Bayle — Thu, 20 Mar 2008 14:42:18 +0000

I disagree completely with this new image for xerox. I think they lost an extremelly important value that hte old version reflected and the new one doesn´t. Solidity, Seriousness, and endurance. This “2.0ish” version lacks of all of that..its great for a website but terrible for a company of the size of xerox. I ´m sorry Interbrand, you are great but this is a plop.

By: Della

Della — Thu, 20 Mar 2008 12:10:18 +0000

I like the new Xerox logo and the way the writer has described its different aspects.

By: jamie

jamie — Thu, 20 Mar 2008 09:02:10 +0000

I really like the new logo, it is much better than the old one. I like how they have used a symbol as well as text cos i think a logo always works best when its got a symbol. I like how the type is in lower case i think it gives it a more modern feel.

By: albertogirato

albertogirato — Wed, 19 Mar 2008 23:40:14 +0000

Great work, definitively express high tech