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20Nov
- X-TREME LOGOS! Copyright Laws are a Total Bummer.
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For all you surf bums and X-treme fans out there it appears there is some more controversy surrounding the X-Games. No, this drama isn’t who can do the most back flips, or even which athlete has the newest reality TV show. Instead this drama is of the most exciting sort, logo drama.
It appears that there is an issue mounting between the logo of two popular x-treme sport moguls. Quicksilver, one of the world’s most recognizable surfing and skateboarding companies is concerned with the likeness of the X-Games logo to their own Gen X graphic. From what I can gather Quicksilver had the “X” in question first.
Lets take a look…
Well, they both have an X. I’m not necessarily sure exactly how similar they are however. Clearly the X-games logo incorporates some more dynamic features than Quicksilver’s. With the globe, red lining, and inner X, I personally don’t see all too much similarity.
The only real similarity I spot is the blocky boring outer edges of the X. I am not a lawyer however, and I don’t technically know all the rules. From a logo enthusiast’s point of view however, I see a big difference.
Tags: X Games Logos
- 5 users responded in " X-TREME LOGOS! Copyright Laws are a Total Bummer. "
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November 20th, 2008 at 1:25 pm
This is nuts. Sometimes I think these types of law suits are mere publicity stunts. Not to mention, they are two completely different products… One is a clothing line, and the other is an (sporting) event.
November 20th, 2008 at 1:35 pm
I agree with J. This is a prime example of an overly litigious society and a marketing department running on fumes. It’s complete waste of time and resources. Maybe if these companies focus more on a quality product they wouldn’t have to resort to such nonsense.
November 21st, 2008 at 10:07 am
Did the X games expect noone else in the world to ever again use an X? If they make a logo so simple and generic, they should expect others eventually will look similar.
And that Quicksilver one needs a re-do, anyway. Yikes.
November 29th, 2008 at 5:50 am
Well, logos are the first thing to appear. I love NY logo was really fantastic. Another thing they are two completely different products… One is a clothing line, and the other is an (sporting) event.
December 30th, 2008 at 5:05 pm
Usually I would agree that this is a publicity stunt, but considering their demographic this would be a pretty stupid one. Gen X & Y don’t exactly think lawsuits are “extreme”. Just another example of a legal term trying to keep their retainer coming.