• 28Oct
    World’s Worst World Series? Tell That to Their Logos

    If you like American sports, I’m sure you’ve noticed that little competition known as the World Series. While the Phillies sit waiting (sopping wet) for game 5 to restart, we have the perfect 6th inning stretch to take a closer look at the two championship contenders. There are some significant difference between the two ball clubs without even going into the players, strategy, or bank roll.

    The Philadelphia Phillies are a staple in the Major League Baseball community. They hold the record as the oldest team in American sports that have not changed their name or city. This history is an important part of who the team is, and what they stand for. Before they became the Phillies however, Philadelphia was actually home to the Philadelphia Blue Jays.

    1944-1945 Philadelphia Blue Jays

    These were simpler times with simpler logos. No flashy text, dynamic shapes, or controversial insignia. When you looked at the Philadelphia Blue Jays logo, you knew what you got. Maybe this is why the team only remained for one year.

    1970-1983 Logo

    And then came the 70’s. Oh the 70’s. This logo was an addition to the previously simple Phillies logo which only incorporated text similar to that below the cartoons above. Can you guess by the logo above which city prides itself on its colonial contributions? You have to give the designers credit, you know this team is about baseball, and their history.

    Current Phillies Logo


    Now that’s a little better. I admire how the Phillies have over the years incorporated almost all of the landmarks within the city. I believe they have found their way to the best logo thus far. While the Liberty Bell is also a historic landmark, the overall look is much cleaner and less cliché. I was hoping you wouldn’t notice the exterior of the logo is in the shape of a baseball field, but hopefully you’ll let that slide.

    Now the Rays are a completely different story. Literally almost the opposite, no history. The Tampa Bay Devil Rays took the mound in 1998. They have struggled in their early years but now, have began writing their own impressive history book.

    1998-2001

    This original Devil Rays logo was the first go at a brand new team’s branding solution. With all the brand it is understandable how they may have struggled out of the gate. The color scheme is a little interesting. I’m not sure if its just me but I’m pretty sure the top right is almost a mustard/dirty brown. Not a fan.

    2002-2007

    The weather is getting a little fairer and I’m about ready to jump on board. I like the logo. The Devil Ray is smaller, the text eliminated the team name and emphasized the city, and that awful shading scheme is gone. I don’t know if its quite there yet however.

    Current Rays Logo

    Here we go Rays! Here we go! Now this is a logo. The team made an executive decision to eliminate the Devil in the Devil Rays. Now, the Tampa Bay Rays are a much cleaner, happier team. I like the implementation of the star, baseball diamond, and long R. The tail end of that R reminds me of the long extended tail of the devil ray, and I think that might have been on purpose.

    Both teams in this World Series experienced numerous losing series. The Phillies more than any other team in history just a few years back. Both with new logos, both are in the World Series. As I’ve said before, I am beginning to think that logos have a lot more to do with the world around us than we may have originally thought. So keep searching for great logos

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