Categories: LogoBlog Poll
Written By: Nora Reed
Most companies looking for a branding solution will toss and turn losing sleep over the most minute details of their company logo. What many of them are looking for is the â€œperfectâ€ logo that will be universally recognized. What they donâ€™t realize is that while a logo does help you get noticed, it is the product that really sets you apart. To find that perfect balance it makes sense to look where you find the answer to almost every other question looming today, Google.
While Google was revolutionizing how users navigate the internet, they were also changing the face of their business. Googleâ€™s homepage is incredibly simple, incorporating only the their logo, a single search bar, and a handful of hyperlinks. Even with this primitive design users continually flock to the most popular search engine on the internet. Why? because image isnâ€™t everything.
While you may not be able to search for why Googleâ€™s logo is successful, you can certainly see it. Google has been known to change its logo possibly more than any other company the public has seen.
Google has kept their logoâ€™s general shape the same, but simultaneously proven that finer parts of a logo really donâ€™t matter. By offering one of the most reliable search engines, with competitive accuracy and volumes of data, Google established itself as a dominant player on the net. Now they have the ability to play with their image, keeping it fun, creative, and interesting; all reflections of Googleâ€™s strengths.
Whether it be holidays, current events, seasons, celebrity birthdays, or just random artwork, Google has the opportunity to change the face of their company. Here are some of my personal art inspired favorites. Vote on your favorites: