Comments on: Was a Lame Logo Behind the Lehman Brothers and Merrill Lynch Drama?

By: witte

witte — Thu, 25 Sep 2008 18:34:45 +0000

Hysterical. I actually laughed out loud.

Billion dollar firms (or at least used to be). You’d think they’d invest a couple thousand in to an interesting logo. Too busy being greedy i guess.

By: Bill

Bill — Sun, 21 Sep 2008 10:41:09 +0000

I think you might be on to something here.

By: Bad Corporate Identity and Logotype = Failure? « alex bitterman design.intelligence

Fri, 19 Sep 2008 19:23:37 +0000

[...] September 19, 2008 at 2:23 pm · Filed under Branding, Graphic Design My student, Amanda sent me a really interesting blog post about the recent financial service firm failures and the poor design of logos [read the entire blog post here]. [...]

By: Christine

Christine — Fri, 19 Sep 2008 11:39:05 +0000

That has to be the most unique analysis of the current financial crisis I have heard yet.

By: Robert Augustin

Robert Augustin — Thu, 18 Sep 2008 23:43:39 +0000

Nice theory…

How about looking at it from another perspective though. If we really want to connect a company logo to the company’s value and potential (theoretically, of course), then I’d rather put it this way:

The logo is not an essential factor in corporate rating, merely an indicator of the skills of the person who chose it, if we assume that a great design choice implies an overall better sense of business.