War of the Logos
Logos are the iconic symbols designed to represent the identity of a company, organization, product, and service. These days, there are many corporations and businesses using signs or emblems as logos with features similar to one another. As a result, people face the problem of putting the right logo with the right company. That’s why in order to make logos unique and effective, designers must emphasize the use of names, colors, graphics and images in the logos for it to be exclusive.
But in the zealous crusade waged globally against fiscal and monetary expansion, the real powers of logos have often been neglected. These powers, though hidden, have started a war among the brands, resulting in companies creating distinctive and quality logos for their brands.
The Purpose of War:
Companies are now trying everything and even harder to get the proper attention of the consumers towards their products because of possible competition. Logos like Google and Nike have not only managed to get maximum exposure from the consumers through their logos, but have also successfully managed to be the leaders of the respective industries.
The Art of War:
Though the products offered by these companies proved to be unique, their logos are the main attraction of their popularity. When a business establishes, its symbol becomes synonymous to the brand’s fidelity and worthiness. Similarly, when Google was first launched, its website contained just the logo and a search box. Now, it has become a symbol of a powerful brand; and its logo can be seen on other websites as well. That’s the power and motive of the Google logo: carry the brand to almost every other website possible and rule the web search.
For Google, the purpose of war might be to surmount the web search engine; for Nike, its whole another story. Nike takes pride in being the sports engineer. Their products envision technological breakthroughs in the field of sports technology. From latest football gear to the hottest and advanced footwear, Nike has always created something exclusive and hi-tech. That’s why the brand needed an equally strong logo to fulfill their motive of being innovative. Hence, the Nike “Swoosh” fulfilled that. The Swoosh like the brand is intensely innovative and original which had become a major element in advertising of the brand,
The Outcome:
Other brands and their logos may have similar motives of the war, but whatever the reasons may be, there sure isn’t any collateral damage of this war. The war of the logos is happening and it will continue to take place with greater power.
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