His logo perfectly matches the candidate — the black box along with the yellow/gold star that is centered between tapered lines implies military strength (that star makes one think “General” instantly. You can imagine it embrodered in gold thread on his shirt) yet the font for the copy “John McCain” is smartly chosen to give balance to that strength. It’s a transitional font that is neither serif nor san-serif. It has nice readable lines that flow smoothly over the black background.

I heard an interview on NPR recently in which the commentator said John McCain’s font is the Armani of all the political fonts this season. I think he was right on.