In light of recent events, one cannot help noticing that something very fundamental yet crucial is about to happen in the political scene of the United States. The upcoming U.S. presidential elections in 2008 will set the foundation for the next four or may be eight years of America’s decisions and their influence on the US nation and the rest of the world. As a part of their campaign activities, the Democrats and the Republicans are busy trying to convince the nation about their ideologies and views on various issues ranging from withdrawal of troops from Iraq to homeland security, and from environmental issues to stem cell research and many more. Some of the candidates are opposing their adversaries’ views while others share similar opinions. Yet, what remain contradictory (and for good reasons) among the candidates are their political campaign logos. Let’s have a look at some of the most important political campaign logos.
John Edwards
Though it is not a bad effort for a political campaign logo, it does lack some technical aspects of a quality logo design. Despite having a bold font with well-mannered spacing, the position of the font is not suitable. The green trailing of the blue star gives this campaign logo a confusing look. Some design specialists regard it as a very “weak political campaign logo”. However, for some political analysts, the sans-serif font is plain and straightforward and is a sign of victory. For John Edwards, sans serif is a tactic and simplicity a strategy.
Hillary Clinton
Ok, the American flag has probably made it a winner but there are other flaws. While the bold typography gives a strong influence and the format is acceptable, the slogan ‘for President’ on the top right-hand corner is almost a goof! We all know Hillary is running for president, don’t we? If not for this, this political campaign logo had been more successful and appreciated.
Jim Gilmore
The previous political campaign logo design failed to deliver a decent campaign image. The new political campaign logo fails on the apostrophe test, as it can only be applied in one direction. Repetition (‘Gilmore for President’ and ‘JIM GILMORE’) makes no sense at all. The big and bold letter ‘G’ gives a very weird approach to the logo. It creates confusion and raises many questions. Why would anybody use the initial of his last name as a symbol in his political campaign logo while running for the presidency? What does it imply? How does it relate to the American people? Let’s say it’s a design blunder in brief!
Rudy Giuliani
Rated by most of the design experts as an overall bland effort, this political campaign logo displays a simple and bold use of typeface and is graphically plain.
John McCain
While the inclusion of the star and the strip are logical as a sign of McCain’s military experience, McCain’s political campaign logo does not really explain his presidential motives. This political campaign logo is undoubtedly the most disappointing of them all.
Bill Richardson
The previous logo had many layout errors, but the new logo is even worse…a design nightmare actually. There is simply no creativity or design layout. Also, it has this one big technical blunder. ‘BILL RICHARDSON President’, did somebody forget the “for” intentionally or is this an idea of a highly optimistic approach? Why are they so sure? Is he already the President? On other note, the word ‘President’ is hardly readable. The variation of the font size between the three titles gives no sense and makes it one of the weakest political campaign logos among all candidates.
Barack Obama
By far, the most creative logo in the 2008 Presidential campaign! It is probably the only political campaign logo to have a visual theme in it (a sign of a new dawn on America). The addition of the web address in the political campaign logo is a great way to endorse the website and attract visitors to it. However, the political campaign logo failed to adopt a good font style. Good effort though!
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