It seems as if there is a never ending line of competitions about to take place this year. Earlier, we have all witnessed the Oscars (finally! Marty won an Oscar, though he did not deserve it this year), the World Cup, and most recently Miss Universe pageant. But one thing I never expected to see was a competition that recognizes the ugliest logo design. Furthermore, it gives the winning logo a makeover as part of their acknowledgment. Duh! At one point I thought who would enter such a competition? And what is the whole point of it? Then at another, I realized why not. When Razzies can give awards to actors who defy the definition of acting by performing pathetically and immaturely, some logo designers also deserve appreciation on a similar note. Thus, a competition by the name of “The Ugliest Logo Competition” was produced by Glow Marketing, portraying some of the “Ugliest” logo designs of the year.
Glow Marketing wanted an opportunity that will enable them to express the company’s viewpoint that “poor logos make an organization appear out of touch or scare off potential customers to would-be clients”. Thus, they came up with the concept of “The Ugliest Logo Competition”.
The contest is inspired by Channel 4’s famous series, Ugly Betty. Interestingly, a similar competition previously took place in 2005, when Utah’s local news radio channel (KSL-TV 5) unveiled “Utah’s Ugliest Logo” with a winning prize of revamping it by LogoWorks. Similarly, Glow Marketing’s concept involves the transformation of the logo design that lacks the quality to attract customers and as a result; does not provide the “visual element” to the company. The winning logo, or in other words: the Ugliest logo will be transformed into what Lisa Lavis, Glow’s managing director, had explained as “a simple, powerful design that does justice to the business it represents”.
If you think that your company’s logo deserves a revamp due to its ugliness or is not fulfilling its goal to brand your company, then hurry. Enter the competition before the closing date on June 29, 2007. For more details, visit http://www.glow-marketing.com.
Glow Marketing is a Wickham-based marketing agency in the UK, which provides design, web, strategy and writing services to help businesses increase their revenues and gain recognition.
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