The magic in the Apple store is endlessly bringing hardware, software and services, all at once. The most inventive company in computers as they are, Mac always creates the most charismatic branding of the world and makes it easy for the consumer to choose. Yep. The brightest example is Apple Logo, which may make a person behave more creatively, according to modern research observations by scholars from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.
This brand-behavior analysis is likely to be published in the Journal of Consumer Research. Dr. Gavan Fitzsimons (from Columbia University) and Dr. Chartrand (from Duke University) assert that even the most abbreviated exposure to widely known brands can cause an individual to behave in ways that reflect those brands’ traits.
In order to evaluate the effects of brands on behavior, the researchers selected Apple and IBM; two well-known and competing brand logos. They found that the Apple logo is a symbol of creativity, innovation and nonconformism. The IBM logo, on the other hand, depicts tradition, modishness and obligation.
Another word for creativity is the Apple Logo, the study asserts. So have the power to create with what really has your attention, the sleek Mac OS X Leopard…
