“Think Different” Logos
The magic in the Apple store is endlessly bringing hardware, software and services, all at once. The most inventive company in computers as they are, Mac always creates the most charismatic branding of the world and makes it easy for the consumer to choose. Yep. The brightest example is Apple Logo, which may make a person behave more creatively, according to modern research observations by scholars from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.
This brand-behavior analysis is likely to be published in the Journal of Consumer Research. Dr. Gavan Fitzsimons (from Columbia University) and Dr. Chartrand (from Duke University) assert that even the most abbreviated exposure to widely known brands can cause an individual to behave in ways that reflect those brands’ traits.
In order to evaluate the effects of brands on behavior, the researchers selected Apple and IBM; two well-known and competing brand logos. They found that the Apple logo is a symbol of creativity, innovation and nonconformism. The IBM logo, on the other hand, depicts tradition, modishness and obligation.
Another word for creativity is the Apple Logo, the study asserts. So have the power to create with what really has your attention, the sleek Mac OS X Leopard…
May 2nd, 2008 at 6:49 am
Just what I was waiting to hear….The voice of Apple fans can now be found in every walk of life. We are different…thats Apple’s slogan…and Mac users are certainly different….Thanks for penning this down.
May 4th, 2008 at 10:14 pm
I think the Mac OS X Leopard brand cover is absolutely fantastic.
May 4th, 2008 at 10:37 pm
The apple stores and the ipod in particular have definitely created a “halo” effect that is helping the mac computer platform grow.
It will be interesting to see what kind of marketshare apple can achieve for the mac and if it gets too high will the users cease to be seen as “different”?
May 4th, 2008 at 11:58 pm
Incredible brands and incredible products. I’ll love Apple Macintosh until the end of time
May 6th, 2008 at 9:05 am
I completely agree. Apple is one of the lucky corporations that has been able to grow dramatically (74% more sales than Q2 last year), while still maintaining a creative and dynamic image (that has actually STARTED many design trends).