• 13May
    The Reality of Realty Logos

    With our slowed housing market, real estate companies have had to adjust to the changes, but the thought of it only aimed me toward thinking about real estate logos. What is the best way to display a logo for real estate in order to gain the trust of home buyers? It seemed that a lot of companies used the obvious house silhouette when creating their logo, but some avoided it. Which is the better direction to take?

    Century 21 is a leading company and has been for years. They certainly have done well for themselves with the classic house symbol as their logo.

    Some companies steer away from the iconic house or building symbol and either choose something else such as a hot air balloon with Re/Max or a snowy mountain top for Prudential. Keller Williams chose to have just their name without a symbol at all. We know that they are a realty company because they are well known, but if they weren’t as popular, would their logo design with their name alone be as successful?

    Below are a couple of samples of some online real estate site logos.

    It seems that the most effective logos are those that look serious and professional without too much detail or flashy symbols. A small, plain symbol is okay, but those that go overboard are also companies that are not as well known. After all, would you trust a company with such an important task if you thought they couldn’t even handle their own logo?

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2 users responded in " The Reality of Realty Logos "
    • Logos in action Says:
      May 14th, 2009 at 11:08 am

      Good realty logos are hard to come by, and even more difficult to create. So often the first and initial reaction is to implement a house or building into the picture. My favorite one above is the First Premier Realty Group.

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