The new and improved Chicago Olympic Logo 2016
Chicago has finally come up with a logo design that is intelligent, exotic and most of all according to the IOC standards. The new Chicago Olympic logo is without the torch; however the identity is still prolific with a six pointed star taking center stage. This icon is similar to the star in Chicago’s flag.
The revamped Chicago Olympic logo was presented on Wednesday, September 19th amid a lot of fanfare at the Walt Disney Magnet School. The new logo was unveiled by the Mayor of the city joined by a group of famous Olympians.
Earlier, the previous logo that featured the Olympic-style torch was ruled out by the International Olympic Committee, as it was against the Olympic emblem/logo rules which state that candidate city logos cannot contain any Olympic symbol. This includes the Olympic flag as well as any other imagery related to the Olympics such as a flame, torch, rings, medal, and so forth.
Fortunately this decision was taken in their stride by the official Chicago 2016 team. They understood that the IOC was only trying to safeguard and carry on the Olympic movement. Thus they decided to formulate a brand new Chicago Olympic logo for the international phase.
Just like the previous one, the new Chicago Olympic logo, was designed free of cost by Chicago based VSA Partners. Even though the imagery has changed, the color palette has remained the same.
According to the design team of the Chicago Olympic logo, the colors were kept the same as they maintained a brand identity. Also, the slogan “Stir the Soul” will continue to be used. The dominant white star in the new Chicago Olympic logo symbolizes a beacon and guiding light perfectly. It also represents athletic greatness.
The star on the Chicago Olympic logo is set against bands or ribbons of color, which signify award ribbons and medals that athletes achieve in the games.
The color palette is used to denote the same concept portrayed within the previous logo; the yellow represents the city’s architecture and sky line. The red color is employed to show passion for sports whilst the green and blue below stand for the city’s parks and the Michigan Lake respectively.
The points of the Chicago Olympic star are meant to be a symbol of hope, harmony, respect, friendship, excellence and celebration.
According to the Mayor of Chicago, the new Chicago Olympic logo will become “a great symbol for the city and nation”, as they strive towards attaining the opportunity to host the Olympics and Paralympics.
Further moderations within this logo can be expected if the city is short listed as a final candidate next year. Most likely, it will win the right to include the Olympic rings into its logo.
The new Chicago Olympic logo is a highly visible, striking and recognizable identity for Chicago’s bid efforts. The imagery as well as the pertinent concepts it presents prove to be very successful. The new logo has been received well by most and VSA have shown us that a hat trick can take place by finding a worthy replacement for the torch in the Chicago Olympic logo.
Note:Chicago is a candidate city in the United States bid for the 2016 Olympic Games. The final selection will be made by the International Olympic Committee on October 2, 2009 in Copenhagen, Denmark from a bunch of international contenders.
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October 7th, 2007 at 11:28 pm
this is a fairly thorough article, its good to see that you follow up on your news pieces and update them accordingly
October 31st, 2007 at 2:46 pm
I feel the original logo had much more style. The star design is very safe and boring.
What does ” in accordance to protect and advance the Olympic movement.” mean?
Wouldn’t incorporating symbols from the Olympics, such as the torch help to further concrete the images used and more closely tie them to the event?
February 8th, 2008 at 3:12 pm
This logo is boring and does not evoke association with the olympics at all. It looks like a banner for the city of Chicago that can hang from a lamp post. It needs to highlight the olympics!!!