Enterprise IG renamed “The Brand Union”
In the first week of November 2007, Enterprise IG announced that it has been renamed The Brand Union. According to Simon Bolton, worldwide CEO, the new name and identity are a move towards aligning the 21 offices around the world. The Brand Union came into being as “Enterprise IG” in 1996, and was the productive outcome of numerous design agencies.
The Brand Union’s new symbol is a unique representation of the letters or counterforms that spell the words ‘brand’ and ‘union’. Their arrangement speaks for the bringing together of people, their ideas, touchpoints that brands need to thrive and above all, unification. The use of the blue and gray colors symbolizes sobriety and clear-headedness.
The fresh values set by The Brand Union are: ‘Curious, Gutsy, Grounded and Inspiring’. The Brand Union is developing the principle of being master brand builders; striving hard to be unified, as the name implies.
The new graphic language and logo of the Brand Union were developed by an internal design team led by Wally Kratz, executive creative director - US division. The Brand Union has created many identities and performed several brand building exercises for large corporations like American Express, Absolut, Toyota, Bank of America, Unilever, Motorola, Vodafone, Credit Suisse, Masterfoods, Hewlett Packard and KPMG. The recent clients include GE, Samsung, and China Mobile.
Note: The Brand Union is an international brand and design agency with a network comprising of 500 people across 21 offices. The corporation offers services in a wide range of scopes including branding, imaging, designing, and market research and evaluation. It is headquartered in London, with a significant presence in countries spread across Europe, Asia, Middle East, and the USA.
