The BCS, Can the Logos Be Worse Than the System? |
Categories: Logo Design News, Logo Design Tips
Written By: Nora Reed
With an interesting week in college football, the BCS polls have dramatically shifted. Penn State losing to un ranked Iowa caused a big shift in the top 5. With teams like Alabama, Texas Tech, Florida, Texas, and Oklahoma, leading the country, the competition for the rest of the season should prove to be quite the fireworks show. After all of the regular season games, conference championships, and unfathomable point calculating algorithms, a national champion will find themselves king of the Orange Bowl.
Like most college football fans, I have little idea of how the participants in the bowl games are decided. Since even Obama called for change of the system, it must be flawed. But, thankfully, there are logos to save us. To be honest, who cares which team wins it all, as long as the patch logo on their jersey isn’t an abomination.
Here’s the logo that started it all, the beacon symbol of all that is not a college playoff. To be completely honest, I’m not a fan. I understand that this symbol is not supposed to have any affiliation to any team, so some boring contrast of colors can be expected. I cannot help but draw a connection however to the BCS bowl regulars that are Ohio State. The only unique portion of the entire logo is the image of the actual championship trophy in the top center. Other than that, I see clip art.
Maybe officially the worst bowl logo of all comes straight from the Cotton Bowl in Dallas. Especially after my previous praise of the AT&T logo, it pains me that they would put their image on such a troubled design. I see little to no substance in this brand and can’t help but notice the word art focal point.
Now here’s a logo that I really just cannot make my mind up about. I love the design above Tostitos. It reminds me of a mix between pop art and tissue paper. I think it gives off a really cool effect. The Tostitos logo I can let go because 1.The chips are delicious, and 2. Because they pay for the contest, they may as well reap the benefits of the advertising.
I am a huge proponent of bringing inanimate objects to life, so right off the bat the FedEx Orange bowl has an edge. To me however it seems that the oranges in the design don’t match the FedEx logo. It may be picky but if you’re willing to make the colors that close, you might as well match them. Overall however, the logo is clean, simple, and fun, what college football should be.
There she is. When I think college football championships, I think the Rose Bowl. Played in Pasadena, the Rose Bowl has always been a staple of college football. A game with so much history and prestige deserves a matching logo. They’ve got one. Maybe it’s the symbolism of the rose itself, or the confidence to not require a sponsor presence or even spell out the name of the bowl, but the Rose Bowl logo has something the rest don’t. If it were up to logo itself the Rose Bowl patch would be worn by every collegiate football champion. The rest of the bowls fail to compare.







November 13th, 2008 at 2:41 pm
How about a logo reflecting the awfulness of the Big 10? Oh Wait, the logo already is terrible. It even has an 11 in it.
January 9th, 2010 at 8:19 pm
Great job on this site. I like comming here to read your articles. Keep up the good work!
January 28th, 2010 at 10:16 am
Hi – very great website you have established. I enjoyed reading this posting. I did want to write a remark to tell you that the design of this site is very aesthetically sweet. I used to be a graphic designer, now I am a copy editor for a marketing firm. I have always enjoyed functioning with computers and am trying to learn computer code in my spare time (which there is never enough of lol).
February 10th, 2010 at 10:12 pm
Man, i hope my blog is this good some day!
haha!
March 1st, 2010 at 6:17 pm
Hey friend I’ve really had a blast reading up your blog I’ve found them really interesting, Can’t wait for your next post! Speak again soon