• 30Jan
    That’s the Spirit!:Logo Design From First Class to Coach

    It seems that Spirit Airlines just can’t keep their name out of the paper. There are currently two issues with this small airline’s branding strategies. Spirit has added a Bud Light logo to the aprons of their flight attendants. While I happen to enjoy the design of the Bud Light logo, apparently the flight attendants aren’t in the same boat.

    Let’s take a look at the logo in question.

    I understand that it is no Polo horse, Lacoste alligator, or Nautica sailboat, but it’s not so bad. I’m not ashamed to admit that I own a couple of Bud Light t-shirts myself. However I can understand how the flight attendants would feel as though they shouldn’t be forced to work two jobs, their own, and advertising. I am not too sure how happy I would be either if I were forced to wear the Spirit logo alone. In my opinion they never should have changed it. At least the old logo had a little bit of texture and originality.

    Old Logo

    New Logo

    While I would love to see as many logos as possible there are some issues with where logos are and are not appropriate. I don’t usually picture logos being worn by people, but there are certain social implications that may inhibit a logo’s effectiveness. Sure when you’re sitting in coach you might just think to have a Bud Light, but will the morale and level of service from your airline carriers decline? Is it worth it?

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