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03Jun
- Tanning Logos that Kick off the Summer
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Summer is beginning and what better way to kick it off but with a killer tan. The majority of the world is so image conscious that we all go above and beyond to look our best. We wear the best clothes and the best make-up and all the while we keep up with all the latest diet trends. With so much competition in the world, who could blame us for wanting to look good? For the past few years, tanning has been the latest craze in keeping ourselves looking our best. This rise in popularity brought about multiple tanning businesses all over the world and something new for consumers to spend money on.
Of course with competition for tanning businesses at their high point so far, a great way to stay above the others is with a winning logo. Like food with restaurants and mugs for coffee places, tanning businesses usually use the signature sun symbol in their logo. What makes one better than the other? Here are a few that I found.
Here, you have your big franchises such as Hollywood Tans and Tantopia, but the majority of tanning salons are small and local. Hollywood Tans does take on a hotel or resort look with their logo. The H and T combination seem similar to the Hilton hotel logo. This seems like a classy design for them, taking a different approach than other tanning salons.
The above designs are all great ones and are exactly what you would expect from a tanning salon logo. They express the presence of the sun and a general feel of a tropical vacation.
Malibu Tans has a simple flower for their design. It still works to serve the correct purpose since it is a Hawaiian flower and reminds you visually of a tropical location, but it also steers away from the overdone sun and beach design that so many of the others use.
Planet Beach uses the sun within their logo, but considering the name, I would think it would be silly not to. They incorporate Saturn’s rings around the sun to complete a simple, yet tasteful design.
This is an example of a terrible design for a tanning facility. The design is cold and hard and nothing about it implies tanning at all. Perhaps a factory-like building on an island would work better and brighten up the image a bit more.
Popular grooming trends are great reasons for new businesses to arise and with our slowed economy, new businesses are definitely welcome. Tanning is a booming business that seems to be staying as experts discover safer ways to look your best without UV exposure and with the rise of a new business comes the rise of new logos!
-Nora Reed
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