Silhouetted animals seem to be a classy and simple look that is used in many of the zoo logo options. In my opinion, it works very well because it shows the type of wildlife that the zoo has to offer and does not overdo it.

I was a bit disappointed in the San Diego Zoo logo. With such a famous zoo, I would expect more than just simple, colored text.

Zoo logos seem to be very simple designs. There is not much to them and it seems promoting a zoo through a logo is not a first priority of such establishments. Perhaps local zoos could attract more visitors with a more complex or detailed design. People want to feel that they are visiting a clean, safe, well kept wildlife center and the best way to start off and create that impression is with the first thing you see, the logo!