It seems that an arched banner is used quite often in ice cream logos. The top three have this, although the Blue Bunny company tried a straight across banner style. Ben and Jerry’s always had the arched banner design. I don’t think that their logo has changed much over time, but why mess with a good thing? Turkey Hill actually sells more than just ice cream but they still use the banner look nonetheless. I love how Edy’s makes creative use of the apostrophe in their name, in which it is a leaping person with an ice cream cone. It’s a creative take on an otherwise plain logo design.

Breyers uses the leaf design to show that their products contain all natural ingredients. With our society so interested in “going green,” they are already ahead of the game. Their latest logo is very professional and adds a nice touch to their packaging.

The Baskin Robbins logo has also gone through a series of changes through the years. Their latest version dropped the “31″ and stuck with their “BR” initials in the center. It seems that the company is trying to pull off what Dairy Queen made popular by just using their initials, although I think “DQ” works better than “BR.”

Good Humor dropped their stripes and their second color too in their logo redesign.

Does this logo say ice cream to you? I think it is a bit more elegant in appearance than most of the others. To me, it looks like gourmet ice cream, not to be confused with the everyday. Haagen-Dazs is something you would enjoy for special occasions, to treat yourself to the best.

Cold Stone Creamery has a different take on ice cream with the way they make it right in front of you and pack it with toppings, cakes and candy. Their logo is classy and inviting, but you can’t buy Cold Stone in the grocery store. You have to visit them directly to experience the tastes that they offer, but the trip is worth it.

Just by the many company logos out there, it is easy to see that an ice cream company is a popular business and there’s no reason it shouldn’t be. Sounds like it’s time for a snack!

-Nora Reed