Posts Tagged ‘sports logos’

  • 31March
    Detroit Lions: Failures Even in Logo Design

    The Detroit Lions are the laughing stock of the NFL. They can’t seem to win a game or do anything right for their team, even going a pathetic 0-16 during the 2008 season. They can’t even keep their new logo design secret! It had been rumored that in order to gain some hype for themselves, the lions had plans in the works to change their logo design. Well, the secret was out when photos were leaked to the internet, showing their new design plans. They had been deciding on a new logo to represent them and give them a new image. The new design has now been revealed and there is not much of a difference from the old one.

    The design changes are minimal. Rather than sticking with the blue lion silhouette, designers for the logo attempted a fiercer look for the lion, by adding accents within the silhouette to give it detail and personality. The lion now has visible teeth and a flowing mane so that it looks like it’s charging forward and the wind is blowing its hair. The meaner lion may also help strip the old lion of its infamous name “Bubbles.” Obviously, the old design did not strike fear in the team’s opponents.
    The font of the “lion’s” lettering has changed as well. It went from an older, blocky, almost circus like style to a sleek, wavy text. The lettering change is a definite improvement. It gives the overall design a more modern look as opposed to the out dated style it had before.
    Whether or not the new logo will have a psychological impact on the players is hard to say. At least it will no longer make them appear defeated. An image can have a major effect on a team. Perhaps it will influence the players to put their game face on and maybe win or game or two. If we start seeing some wins from the newly renovated Detroit Lions, we can guess why.
    - Nora Reed

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    Posted in Logo Design News, Logo Design Tips | 7 Comments »
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  • 22January
    Ya Gotta Beleive In Boring Logo Design

    It’s hard enough to create a logo for a popular sports team or venue, let alone when it is located in New York City. This is a lesson that the designers behind the new Citi Field inaugural season logo are learning now. There have been countless insults dished out online by everyone from on air personalities to average fans alike. It would seem, that the branding solution that the Mets have chosen for this important season hadn’t predicted the high standards of design that the public holds.

    Below is the 2009 Inaugural Patch for their new stadium.

    Sure it’s clean and not overly flashy, but we have grown accustomed to certain basic elements in a design for this purpose. For instance, if you showed this logo to an unknowing bystander, what would their response be? First, it is very difficult to determine what the logo is for. It really could represent any sport, for any gender, in any city. The only thing we truly know is that in 2009, there is a first season being played for some team, somewhere.

    Other teams have taken alternative routes. The Yankees for example:

    Now here is the curve ball. The Mets weren’t so different not too long ago. Take a look back just to last year.

    The Shea Stadium commemorative logo is similar to the Yankees. You know exactly what is going on. I am a fan of the observer having to do a little thinking, but the new logo seems more like a puzzle than a logo.

    Either way, we’re in for a great season of baseball. While the uniforms, patches, and color schemes make little difference in the score, I hope these players perform better for the Mets than their logo did. Thanks to a federal bailout, it looks like we all have a stake in Citi Field.

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    Posted in Logo Design Tips, Logo Designers, Logo Inspiration | 2 Comments »
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  • 04December
    Dying to See That Logo

    How many of you wish that you could spend eternity with your favorite sports team. While it may seem a little odd, there are some super fans out there who want nothing more than to rest in peace with their sports club. Recently the Boston Red Sox have begun selling custom caskets. Like anything else in a sports fanatic’s life, a casket should also be branded.

    Now I know that I’m a self proclaimed logo fanatic, but I’m not sure if I’m ready to pay big bucks to be laid to rest with a logo. Here are some of the caskets themselves.

    If a casket isn’t what you fancy, then there are other sports logo options. How could you forget the urns?

    What can I say? Either people really, really love sports, or they just cannot get enough of logos. I’m leaning towards logos. Regardless of the reason, it is nice to see people embracing the things they love, and the design that represents it so unconditionally.

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