We witness countless famous brands and their captivating logo designs but do we ever wonder whose brainchild is it that created these magnificent logo designs? Short and simple, I say: “Behind every successful brand there is a logo designer”. Today I have penned 10 of the most famous and prominent logo ...

Everyone in the design community knows Paul Rand. Everyone in almost any community knows Paul Rand. If you have seen the logos for Abc, Enron, Westinghouse, IBM, or UPS, you know his work. In his passing, logo designers lost one of their most innovative and dedicated leaders. Along with the loss of a great artist, the logo design world also seems to have let go of a certain way of doing things. As a student of ...