Posts Tagged ‘original logo’
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25June
- 76ers Go Back to the Basics With their Logo Design
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Just in time for the NBA draft, the Philadelphia 76ers have recently changed their logo by reverting back to the original design that they had during their glory days of the late 70s and early 1980s.
Their marketing department must feel that the old design is a symbol of luck and it was time to rid themselves of their current curse, much like the Detroit Lions did earlier in the year. The Lions modernized and modified their existing logo in hopes of changing their image from consistent basement dwellers to winning NFL franchise.
It seems to be a trend with sports teams to wash away the bad luck demons and start fresh with a new logo. It makes sense if you believe that a team logo is a lucky charm. If this is true, wouldn’t a team mascot be just as responsible for delivering bad luck to a team? If you change one, shouldn’t you change the other as well?
Changing a team’s logo will sometimes subvert the never ending cycle of a losing sports team. A bad season leads to poor ticket sales, low merchandise revenue, and a general lack of funds. What does a sports team need money for? Better Players! How does a team raise money to field a winner? By Repackaging and reselling all new jerseys, hats, apparel, and assorted gear, a sports franchise rebrands itself into a winner, and in turn collects the necessary money needed to sign highly valued free agents.
A team should be responsible for their own luck. If they can’t win a championship, don’t blame the logo, just play better!
-Nora Reed
Tags: 76ers logo, Logo Design, original logo, sixers, vintage logo
Posted in Branding Tips, Logo Design News, LogoBlog | 5 Comments »
