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Posts Tagged ‘Obama’

Criticism Over Obama’s Health Care Logo

Categories: Logo Design Tips
Written By: Nora Reed

Logos have proved time and time again that they are an important part of creating an identity. It seems President Obama and his administration have realized that, therefore, they have created quite a buzz with their recent logo use.

Obama Hope Logo Design

We were first introduced to Obama’s campaign logo during his run for President. The logo is the “O” with the American flag strips that was a big conversation starter, since it resembled the newly designed Pepsi logo, which is also a circle “O” shape containing a stripe of white across a mass of red and blue.

Obama and Pepsi Logo Comparison

It seems that the buzz has begun once again with the administration’s new attempt at Obama’s health care logo.

Obama's Health Care Logo Design

The logo contains the original Obama Hope Logo with an added caduceus integrated at the top. The caduceus is traditionally known to represent the medical profession. The light blue, mono toned background shows the United States covered with hopeful people in front of a rising sun. The overall design looks very hopeful and promising. The people look happy and are looking forward to a bright future, but is it all a lie?

The big argument that the new logo brought up is not about how legitimate the hope that the logo offers is, but the debate is over the way the logo seems to resemble a specific Nazi symbol. It seems that the government logo designers do not think with much originality considering it is so easy to find symbols that compare closely to them, or are people simply looking for flaws?

Obama Healthcare Logo Comparison

I personally think that the comparison is reaching a bit. Yes, there is a bird with outstretched wings, which could look like the wings of the caduceus and a circular Nazi symbol at its feet, which could look similar to the round design of the Obama Hope Logo, but the only thing that looks similar is the outward shape. If you stare at both designs and blur your eyes, then I would agree that the outward shapes look pretty similar. The symbol in the Obama Heath Care Logo does have wings, but it’s not a bird. The caduceus is a traditional symbol that has existed since the time of ancient Greeks and has been used to represent medicine for decades in North America. Is the American public so desperate to criticize that they will go to any measure?

-Nora Reed

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