The design changes are minimal. Rather than sticking with the blue lion silhouette, designers for the logo attempted a fiercer look for the lion, by adding accents within the silhouette to give it detail and personality. The lion now has visible teeth and a flowing mane so that it looks like it’s charging forward and the wind is blowing its hair. The meaner lion may also help strip the old lion of its infamous name “Bubbles.” Obviously, the old design did not strike fear in the team’s opponents.
The font of the “lion’s” lettering has changed as well. It went from an older, blocky, almost circus like style to a sleek, wavy text. The lettering change is a definite improvement. It gives the overall design a more modern look as opposed to the out dated style it had before.
Whether or not the new logo will have a psychological impact on the players is hard to say. At least it will no longer make them appear defeated. An image can have a major effect on a team. Perhaps it will influence the players to put their game face on and maybe win or game or two. If we start seeing some wins from the newly renovated Detroit Lions, we can guess why.
- Nora Reed