Billy Mays. (July 20, 1958 – June 28, 2009) was the face of direct response marketing in America. His upbeat and friendly- in your face personality-helped sell any product he represented. He was a simple salesman who built his way up to celebrity status through his unique delivery and convincing  pitch. It was his distinctive, burly, bearded look and booming voice that make him the most well known figure in television sales. Billy Mays was ...

We all know of the corporate giant that Microsoft is and how it has taken over the computer world, but is it right that they advertise their logo in their wallpapers? Sure, I admit that some of them look pretty cool, but I think that the windows logo, ruins the design. Why would I want a Microsoft ad appearing on my computer screen all the time? All it does is remind me of how frustrated ...

The tough economy is biting big business especially hard.  From lagging sales to dreadful earnings, every company both public and private are doing whatever they can to hang on. While some have filed for bankruptcy and others have gone to the government hat in hand looking for a bailout, others are trying new marketing and advertising strategies to stay afloat. One idea to boost business is a change in logo design. Changing an existing logo has long ...

How do you choose where you want to eat when you go out? Is your decision based on atmosphere, price, food selection? How about logos? Have you ever thought that a restaurant's logo can determine the path your appetite follows? There are a ton of them out there and some are much more effective than others. How does a logo make you hungry? Take a closer look! The above designs are all, for the most part, ...

A single logo can make or break a company and its marketing. A logo offers many benefits such as creating an image that consumers can remember and trust, helping a company stand out among other businesses and creating a specific identity for that company. Although every business should have a logo, it isn't not enough to have it for the sake of having it. A business's logo design must stand out and bring some personality ...