Among the mountains of paperwork, media attention, structural capacity, and required support of Olympic committees, cities also need to create a logo. While it seems insignificant, Olympic logos seem to draw so much attention that they can seem to sway the public’s opinion about where the international games should be held. It is currently 2008, and discussion over not the next Olympics Logos, but that of 2016 has already begun.

There are four final applicants for the summer games of 2016. Chicago, Rio, Tokyo, and Madrid. Each of which has already created an initial logo for their potential Olympic events.

Most companies looking for a branding solution will toss and turn losing sleep over the most minute details of their company logo. What many of them are looking for is the “perfect” logo that will be universally recognized. What they don’t realize is that while a logo does help you get noticed, it is the product that really sets you apart. To find that perfect balance it makes sense to look where you find the answer to almost every other question looming today, Google.

While Google was revolutionizing how users navigate the internet, they were also changing the face of their business. Google’s homepage is incredibly simple, incorporating only the their logo, a single search bar, and a handful of hyperlinks. Even with this primitive design users continually flock to the most popular search engine on the internet. Why? because image isn’t everything.

While you may not be able to search for why Google’s logo is successful, you can certainly see it. Google has been known to change its logo possibly more than any other company the public has seen.

Google has kept their logo’s general shape the same, but simultaneously proven that finer parts of a logo really don’t matter. By offering one of the most reliable search engines, with competitive accuracy and volumes of data, Google established itself as a dominant player on the net. Now they have the ability to play with their image, keeping it fun, creative, and interesting; all reflections of Google’s strengths.

Whether it be holidays, current events, seasons, celebrity birthdays, or just random artwork, Google has the opportunity to change the face of their company. Here are some of my personal art inspired favorites. Vote on your favorites: