With the 2008 Olympic Games here, it is hard not to catch the spirit of international competition. With 302 events in 28 sports, the games offer a vast field of athletes the opportunity to represent their country on a global stage. While often overlooked, selecting the stage itself however is very much like a competition. Just like the athletes who tirelessly train and prepare for the games, cities and their respective countries also put a ...

Most companies looking for a branding solution will toss and turn losing sleep over the most minute details of their company logo. What many of them are looking for is the “perfect” logo that will be universally recognized. What they don’t realize is that while a logo does help you get noticed, it is the product that really sets you apart. To find that perfect balance it makes sense to look where you find the ...

Examining and evaluating logo design is often done through the lens of graphic design principles and visual communication standards. Although such evaluation is purely subjective, shapes, typography, and color, stand as obvious visual cues to the design of the logo. But what about the not so obvious? The mathematics, psychology, and semosis, behind the creation of a logo. Maggie Macnab explores this topic in depth in Decoding Design: Understanding and Using Symbols in Visual Communications. Through teaching ...