Posts Tagged ‘Logo’
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19October
- Kelloggs, Flaking Out Over Logo Design
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When does a company take its branding a step too far? The American cereal company’s British division of Kelloggs, announced the development of laser technology that will burn its logo, or any other image, onto individual flakes of their cereal. The new technology uses a focused beam of light, where the light’s density is enough to burn an image on the surface of the flake. According to Kellogg’s representatives, the company wants consumers to be “under absolutely no illusion that Kellogg’s does not make cereal for anyone else”.
Kellogg’s will begin testing the new laser technology first with corn flakes, and if the effort is successful, it will be extended to their other cereal types, which include Special K, bran flakes and so many more. Kellogg’s reports that 128 billion bowls of its corn flakes are eaten worldwide each year. That is a lot of cereal and it seems the company wants to reinforce that those consuming the cereal, know where it came from. With a cereal that is so iconic, I would think that there would be no doubt in anyone’s mind of what brand name owns the famous breakfast food.
The main reason for this extreme form of branding is because there’s been a high number of similarly-packaged Corn flakes knockoffs lately. I’m sure it’s tough to keep competition away when you have a cereal that has been so popular for so long, but is this really the right way to go about it? I don’t think I would want to eat cereal with tiny writing on it.
-Nora Reed
Tags: branding, cereal logos, kelloggs, Logo, Logo Design
Posted in Logo Design News, LogoBlog | 4 Comments »
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06October
- Apple Fighting to Keep it’s Logo Identity
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It’s easy to steal a logo, even if you don’t always intend to. Some logos are so ingrained in our subconscious that even if we try to think up an original concept, it is usually spawned by some sort of inspiration from another famous logo. What is the difference between logo theft and being inspired by someone else’s design? That is a very fine line, which gives lawyers a field day when dealing with copyright infringement.
A recent case of a possible stolen logo identity is between the well known Australian super store Woolworth’s redesign and the ever so popular, Apple logo. The recent redesign of the Woolworth’s logo, which is a peeled apple in the shape of a “W,” has created a stir since it slightly resembles Apple’s famous icon. Apple has pleaded with the government agency in charge of Australian trademarks to deny Woolworth’s application for the logo change. The decision has not yet been made, but if Woolworths wins, they will have the right to put the logo on all their products, even their electronics.
Is this really a case of theft or does Apple just want to trademark anything that has the do with the popular fruit? What do you think?
-Nora Reed
Tags: apple, Logo, Logo Design, Logo Theft, woolworths
Posted in Graphic Design, Logo Design News, Logo Inspiration, LogoBlog | 10 Comments »
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23September
- Wallpapers Full of Logos!
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Logos appear everywhere whether we realize it or not and wallpaper designs are a powerful way to display them. People who enjoy specific products often display the logo of that product proudly on their desktop or laptop screen. They are even popular on ipods or other mp3 players that have the option for wallpaper displays. Its great for these companies since it is a form of free or low cost advertising. All they have to do is create a nice looking wallpaper and make it available online and it helps them build their brand through common recognition.
These are just a few that I found, but there are so many others available through a simple search. Apple and Windows have countless designs and there were just too many to add. It seems they were one of the few starters of this trend, but it certainly makes sense and is a great way to display a logo.
-Nora Reed
Tags: designs, Logo, Logo Design, logos in wallpapers, wallpaper designs, wallpapers
Posted in Logo Inspiration, LogoBlog | 3 Comments »
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28July
- Explore the Wizarding World: Harry Potter Logo Designs
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I seem to be a little behind when it comes to seeing the latest movie releases in theaters, but I did get a chance to see the new Harry Potter movie this weekend, “Harry Potter and the Half Blood Prince,” and I have to say that the books are so good that they do ruin the movies a bit for me. The book is always better. Don’t get me wrong, the movie wasn’t bad, it was most definitely entertaining, visually stunning and enjoyable to watch, but with the amount of story that the book contains, I don’t always think that the right parts are chosen to go into the film. Major plot points of the book are always cut out and they are important. I do understand that following the entire book on the big screen would probably result in a 6-8 hr movie, but I think the decision to cut some important scenes is not always in the movie’s best interest.
The main logo design for the Harry Potter series is a simple design with Harry’s name in bold, carved out lettering. It has a jagged look as if it were scratched into a piece of wood or embossed from a piece of wood or even gold. The highlight of the lettering is the lightning bolt shaped “P”, which resembles Harry’s scar. There are many variations on this, in which the lettering appears in gold or silver and sometimes with a background glow. The other versions no longer look like carvings, but like thick metal. They all have a very ominous feel so that we know there is trouble out there for our friend, Harry.
There are not that many other designs scattered through the current six Harry Potter movies, but I did find this interesting Hogwart’s Crest. The symbol represents the four houses that make up the school as a whole and can sometimes be seem displayed on articles of Harry’s clothing or uniforms.
Another famous image toward the later movies is the “dark mark,” displayed above. This is the symbol for the evil death eaters and the dark lord. I will not say his name. The symbol, a skull releasing a snake from its mouth, is tattooed on the arms of his followers and often appears in the sky when they are creating mayhem.
It’s amazing how much popularity a book series can stir up, but when something is good, it’s not long until word of mouth spreads it to the rest of the world. The series has been popular for over twelve years now and as a fan, I thoroughly enjoy both the books and the movies, although for anyone who only watches the movies, I would recommend some sit down reading time with each novel. It’s definitely worth it and there is always the hope that a new logo will come about for the next one!
-Nora Reed
Tags: Harry Potter, Logo, Logo Design
Posted in Logo Design Tips | 2 Comments »
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20May
- “Ida” Fossil Inspires New Google Logo
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Meet Ida!
“Ida,” is the little fossil that was recently found in Germany and is considered to be the “missing link.” The fossil is a huge find for those who study human origins. Paleontologist, Jorn Hurum, is responsible for leading the team and analyzed the 47-million-year-old fossil. He suggests Ida is a critical missing-link species in primate evolution. His studies show that the Ida fossil bridges the evolutionary split between higher primates such as monkeys, apes, and humans and their more distant relatives such as lemurs.
Ida, properly known as Darwinius masillae, has a very unique anatomy. The skeleton is mostly like a lemur, but features primate-like characteristics such as grasping hands, opposable thumbs, clawless digits with nails, and short limbs. After the announcement was made about the fossil’s discovery, it seems Google took advantage, using the fossil’s image for today’s Google logo.
Google has always been great with keeping up with current events and displaying what is going on through their logo art. It’s nice to see that they continue to do so by proudly including Ida in their design.
Tags: evolution, fossil, google logo, Ida, Logo, Logo Design, primate
-Nora Reed
Posted in Logo Design News, Logo Inspiration, LogoBlog Poll | No Comments »
