When does a company take its branding a step too far? The American cereal company's British division of Kelloggs, announced the development of laser technology that will burn its logo, or any other image, onto individual flakes of their cereal. The new technology uses a focused beam of light, where the light's density is enough to burn an image on the surface of the flake. According to Kellogg's representatives, the company wants consumers to be ...

It's easy to steal a logo, even if you don't always intend to. Some logos are so ingrained in our subconscious that even if we try to think up an original concept, it is usually spawned by some sort of inspiration from another famous logo. What is the difference between logo theft and being inspired by someone else's design? That is a very fine line, which gives lawyers a field day when dealing with copyright ...

Logos appear everywhere whether we realize it or not and wallpaper designs are a powerful way to display them. People who enjoy specific products often display the logo of that product proudly on their desktop or laptop screen. They are even popular on ipods or other mp3 players that have the option for wallpaper displays. Its great for these companies since it is a form of free or low cost advertising. All they have to ...

I seem to be a little behind when it comes to seeing the latest movie releases in theaters, but I did get a chance to see the new Harry Potter movie this weekend, "Harry Potter and the Half Blood Prince," and I have to say that the books are so good that they do ruin the movies a bit for me. The book is always better. Don't get me wrong, the movie wasn't bad, it ...

Meet Ida! "Ida," is the little fossil that was recently found in Germany and is considered to be the "missing link." The fossil is a huge find for those who study human origins. Paleontologist, Jorn Hurum, is responsible for leading the team and analyzed the 47-million-year-old fossil. He suggests Ida is a critical missing-link species in primate evolution. His studies show that the Ida fossil bridges the evolutionary split between higher primates such as monkeys, apes, ...