Posts Tagged ‘logo news’
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16September
- Washington Nationals Logo: New Representation of Terrorism?
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If you were to travel to a foreign land, would you even think of abandoning your own country’s customs or anything else you may know? Most of us would not. It would be hypocritical to our own heritage, but maybe we should start thinking of that more often. It’s very possible that something we do, say or wear can be offensive to a foreigner’s customs or traditions. It’s true that we may not know if these things are offensive until we encounter a situation, but perhaps a little research before traveling would go a long way.
The Washington Nationals, based out of Washington DC, have had a few logo representations in the history of their team. Sometimes the letters “DC” are used to represent them on their hats or other merchandise and other times their full name appears over a baseball in their main logo image. They also have a curled “W” as their third representation.
During a recent trip to Israel, Tyler Allard, an assistant to Representative Jim Cooper, proudly wore a Nationals baseball cap throughout the airport. He didn’t give the cap a second thought until an Israeli airport security guard pointed to the logo on his hat with utter hatred and disgust, asking why he would wear such a hat. With laughter, the ensemble assumes that the guard is referring to the terrible performance of the American baseball team.
Their further experience of being quizzed over and over and having every inch of their luggage ravaged and searched is the reason I wouldn’t want to travel by plane very often. Apparently, green is a Palestinian color and the curly “W” of the Nationals logo closely resembles a Palestinian extremist symbol.
It makes you think twice about what to wear in the airport of a foregin country. A little thought into his clothing, and Tyler Allard could have saved himself the embarressment of having Israeli guards go through his unmentionables.
Tags: baseball, Logo Design, logo news, nationals
Posted in Logo Design News, LogoBlog | 6 Comments »
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23March
- Let’s Eat! A New Logo for Kraft Foods.
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What’s on the menu? The food company, Kraft, has revealed their brand new company identity. Kraft is responsible for bringing us great food items and companies like Velveeta cheese, Oreos, Jello, Oscar Meyer products and so many more. The company is a giant in food industry and has been merging and growing with other companies for years. A while back, Kraft took over the Nabisco Company and merged with Post Cereals and General Foods.
Along with their new logo design, Kraft has also added a slogan, “Make Today Delicious.” The slogan, which is something they never had before, sits under their name, leading into the logo. The logo itself is a tilted red smile ending in seven colorful “flavor bursts,” each standing for a different division of the company. The company feels that their change is about evolving and taking the next step to bigger and better things. It seems that, that is a common thought with most companies today. When times are tight, change can be beneficial.
I think that the logo is nice, but not necessarily for them. A little too “meh”. It is a softer look with the lowercase text as opposed to the large bold lettering it had before. The original bold, capital letters had a fierce, strong feeling. The company is large and not afraid to show it. The new text is not bad in any way in promoting the company, but it does open up to a lighter, less serious feel. It’s a nice design, but it looks more like a logo for a daycare than for a food company. I think it’s the colored flower-like look that gets me. It just doesn’t make me want to open a box of Oreos and that’s not a very hard task.
Tags: Kraft, Kraft Foods rebrand, Kraft new logo, Logo Design, logo news, rebranding
Posted in Logo Design News | 6 Comments »
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03March
- Impatient with Change: Redesigning Barack Obama’s Logo
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Economic hardship is not something that is easy for any of us to deal with, but unfortunately, our choices are limited. The global economic crisis is a major reality and is in the collective conscience of America.
Barack Obama has not had a whole lot of time in his new position as the American President, but he has a long road ahead of him. The American people are looking to him for both hope and leadership to get us out of this mess.
As I mentioned in my last post, No We Can’t: No Hope For Obama’s Hopefull Logo things have not changed much since his inauguration. Although it has been a short span of time, the American people are notoriously impatient and fickle. Have we already lost hope in his ability to lead? Has the ideals of Hope and Change collapsed like Lehman Brothers and AIG?
I also threw it out to the logo community to see if anyone could come up with a new logo concept for Mr. Obama that is a bit more pessimistic then the logo we have grown to know. I didn’t get any responses with logo designs, so Logo Blog decided to make its own changes to Barack Obama’s logo. Here at Logo Blog we all wish success for the new president, however here are a few zings on his logo for those who are not so happy with the current administration.
Let’ s bring a bit of light-hearted humor to a situation that is terribly bleak. Enjoy. I hope you find these humorous and we can all try to laugh in dark time. Hope is still out there and in order for things to get better, we need to have it. Take a look at ours and send us your examples! And Dont forget to vote in our poll!
Tags: logo blog, logo news
Posted in Graphic Design, Logo Designers, LogoBlog, LogoBlog Poll | 1 Comment »
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12February
- Get Lost With The Logos of LOST
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As a huge fan of the show “Lost,” I base my Wednesday nights around watching it. I get home and make sure I pack my bag and lunch for the next day, do a quick work out, shower and have my pajamas on with a bowl of popcorn promptly by 9:00. The next hour is total enjoyment watching my favorite characters attempt to figure out what is happening to them and how to deal with their current situation.
As I was watching the most recent episode, I got to thinking about the marketing aspect of the show and of course, the show’s logo. I must say I am sure they wont be using a travel logo to advertise this show. Advertising is of high ranking importance to all TV shows and since “Lost” is a show that has an abnormal season length, ABC must pay for more advertising to ensure that its fan base can hold out for the next, exciting episode.
The show’s logo has become quite distinctive. There isn’t much to it, just capitalized letters in a very plain text with some cracks to look like ruins, but the surrounding images add a great deal to it as well. There are so many variations to the surrounding images and yet major fans know them all very well. The above is a classically seen version where the main cast is standing above the letters surrounded by palm trees and some ominous clouds. Beneath the letters is the ocean water with a very distinct reflection of the L.A skyline, in which the majority of the characters strive to revisit.
Other logo variations include the cast in a desert like silhouette or an island setting with no cast at all, although each one has a very dark sky with what looks like a brewing storm. The dark clouds are not always present though. Sometimes there is a brighter sky, however this doesn’t work as well to describe the nature of the show. The show is not always set in darkness, but the island itself is a character which takes on a more villainous personality. It does sometimes allow good things to happen, like in the case with John Lock’s ability to walk, but it is more responsible for horrific deaths and mind games.
Another logo within the show is the dark 3D logo which separate airtime from commercials. It’s a slight change from the show’s still logos, but is a quite classic image to fans. Dharma is also a big symbol. The Dharma logo is an example of a more internal logo. It does not represent the show itself, however when seen, fans know what it means and who bores the symbol.
The lost logo seems to be a quite successful part of the show, but not all TV shows share its success. Is it a logo that makes or breaks new shows? After all, if it doesn’t catch your eye from the start, why would you watch it?
Tags: Logo Design, logo news
Posted in Logo Design News | 6 Comments »
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22January
- Ya Gotta Beleive In Boring Logo Design
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It’s hard enough to create a logo for a popular sports team or venue, let alone when it is located in New York City. This is a lesson that the designers behind the new Citi Field inaugural season logo are learning now. There have been countless insults dished out online by everyone from on air personalities to average fans alike. It would seem, that the branding solution that the Mets have chosen for this important season hadn’t predicted the high standards of design that the public holds.
Below is the 2009 Inaugural Patch for their new stadium.
Sure it’s clean and not overly flashy, but we have grown accustomed to certain basic elements in a design for this purpose. For instance, if you showed this logo to an unknowing bystander, what would their response be? First, it is very difficult to determine what the logo is for. It really could represent any sport, for any gender, in any city. The only thing we truly know is that in 2009, there is a first season being played for some team, somewhere.
Other teams have taken alternative routes. The Yankees for example:
Now here is the curve ball. The Mets weren’t so different not too long ago. Take a look back just to last year.
The Shea Stadium commemorative logo is similar to the Yankees. You know exactly what is going on. I am a fan of the observer having to do a little thinking, but the new logo seems more like a puzzle than a logo.
Either way, we’re in for a great season of baseball. While the uniforms, patches, and color schemes make little difference in the score, I hope these players perform better for the Mets than their logo did. Thanks to a federal bailout, it looks like we all have a stake in Citi Field.
Tags: Logo Design, logo designer, logo news, sports logos
Posted in Logo Design Tips, Logo Designers, Logo Inspiration | 2 Comments »