How often do you look really closely at your favorite team’s uniform? Probably never, the game is too fast to really notice anything but the colors and number. How closely do you think you would look at your team’s uniform if a trip for 4 to the Stanley Cup rested on your keen observation? Pretty closely if you’re a hockey fan I would assume. Reebok and the NHL are bringing a new type of attention ...

With an interesting week in college football, the BCS polls have dramatically shifted. Penn State losing to un ranked Iowa caused a big shift in the top 5. With teams like Alabama, Texas Tech, Florida, Texas, and Oklahoma, leading the country, the competition for the rest of the season should prove to be quite the fireworks show. After all of the regular season games, conference championships, and unfathomable point calculating algorithms, a national champion will ...

With yesterdays unveiling of the new Indian Postal Service logo, there is much talk about the symbolism involved in government agencies and their branding choices. I would like to take a look at some of the global logos that you may see daily and not take the time to really examine. Considering current events, how about we first look at the Indian Postal Service. A Raja, India’s Minister of Communications and IT has recently announced plans ...

I have made my personal admiration for Paul Rand quite clear in my past posts. I was amazed to find however that I have not yet even so much as commented on Saul Bass. As my fellow enthusiasts know, Saul Bass is one of the most influential artists in many different forms of American art. Film, logo, graphic, posters, animation, he does it all. You know his work even if you don’t shop for brand ...