Channel Surfing for TV Network Logos

Nora Reed — Thu, 01 Oct 2009 16:33:26 +0000

It seems to happen all the time. Most of us have access to hundreds or even thousands of channels depending on your cable provider, and you click through them and never find anything worthy of your time in front of the TV. Quality programming can sometimes be hard to find. I am notorious for channel surfing, but I began to take notice of specific TV networks and their logos and marketing concepts. I found that there is so much variety and they are all so interesting. Take a look at these and notice how there is no specific style to them. They all vary so much depending on the channel’s general content. What’s your opinion on these?

The major networks use very simple ideas but have progressed a lot over time. Often, their changes have included creating 3D concepts and adding more modern graphics. The BBC added a blue back light to their HD logo and I had seen a few versions of a 3 dimensional NBC peacock.

The Syfy channel changed their spelling and their logo. They dropped the Saturn symbol and adopted a new font instead. I think I will miss the Saturn symbol. It added a futuristic presence.

I think people often take TV channel logos for granted. They appear as tiny icons at the bottom corner of the screen and are more overlooked than noticed. They at least tell you what channel you are on if you land on it, but a lot of work actually goes into their design, just like any logo. Next time you are surfing for that perfect show to watch, take a look at the network logo and you may appreciate it a bit more.

-Nora Reed

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Channel Surfing for TV Network Logos