Imagine just for a second that you weren’t a logo designer. No need to get scared folks…just visualize yourself for a minute as someone who knows nothing about the field of logo design. What would you have been then? I’m sure that many of you can’t even think of being anything other than a logo/graphics designer. This also applies to the people belonging ...

A few months back, I discussed whether a successful logo designer is talented or taught. We came to a conclusion that it is a blend of both qualities because creating a logo design requires both knowledge and creativity. The learning process complements the inner talent of a designer. The eminence of being human is that we constantly learn from one another. Right from the ...

With the start of the 2009 NCAA Men’s and Women’s Basketball tournaments and all the excitement surrounding March Madness, we thought we would conduct our own tournament featuring some the world’s most famous brands and the logos that represent them. Each day we will have a head-to-head matchup, where you will vote for the winning logo. Can Fed Ex beat UPS? Is the BBC the Cinderella story of the tournament? Can Yahoo be the next Gonzaga ...

It’s hard enough to create a logo for a popular sports team or venue, let alone when it is located in New York City. This is a lesson that the designers behind the new Citi Field inaugural season logo are learning now. There have been countless insults dished out online by everyone from on air personalities to average fans alike. It would seem, that the branding solution that the Mets have chosen for this important ...