As some of you need for speeders out there may know the NASCAR Truck Series is apparently switching sponsors to Camping World in 2009. You may know the NASCAR Craftsman Truck Series as a staple of the racing world, but its course has run out. Now you may be expecting me to draw some conclusion between this switch and logo design. Well, touché, you caught me. In their defense I have no extensive knowledge of ...

As many of you saw on the presidential debate last night, there are some clear difference between the candidates. Economics, foreign policy, and energy aside, there are new battles differentiating the presidential hopefuls, their marketing strategies. Here is the original Obama logo. I have never touched on the design itself, but I have to admit I like it. Red, white and blue, a little cliché, but I can understand why. The design is incredibly simple ...

With yesterdays unveiling of the new Indian Postal Service logo, there is much talk about the symbolism involved in government agencies and their branding choices. I would like to take a look at some of the global logos that you may see daily and not take the time to really examine. Considering current events, how about we first look at the Indian Postal Service. A Raja, India’s Minister of Communications and IT has recently announced plans ...

I have made my personal admiration for Paul Rand quite clear in my past posts. I was amazed to find however that I have not yet even so much as commented on Saul Bass. As my fellow enthusiasts know, Saul Bass is one of the most influential artists in many different forms of American art. Film, logo, graphic, posters, animation, he does it all. You know his work even if you don’t shop for brand ...

If you have a TV, computer, cell phone, newspaper, eyes, ears, or any of the five senses at all, you know that both Merrill Lynch and Lehman Brothers experienced an interesting turn of events over the past weekend. In case you don’t, Lehman Brothers, one of the world’s four major banks filed for Chapter 11 bankruptcy. In the very same weekend, Merrill Lynch, another large player in the world banking market, was bought out by ...