Posts Tagged ‘Logo Design News’

  • 25February
    No We Can’t: No Hope For Obama’s Hopefull Logo

    Some blog posts get a lot of views and a lot of comments, and then there are others that don’t. I got to thinking, what makes a blog post popular, or in some cases, not?, It seems that most posts that deal with current events or topics that people feel strongly about get the most hype. Since I am still a new writer on staff here, I decided to check out some of our older posts that were written by, Kevin. Turns out, his recent post about Barack Obama’s logo about Obama and the new Pepsi logo seemed to receive a lot of comments and mostly from people who disagreed.

    I think that a strong opinion is great and isn’t that why blogs exist? Everyone wants to express themselves and no one should be denied their opinion. I thought I would follow up on that blog post and write an opinion of my own. As we all know, the economy is just plain awful right now and we are all suffering in some way, however President Obama inherited this mess along with countless others. It’s hard to ignore the fact that is has been over 35 days since his inauguration and things seem to be getting worse. The stock market dropped again recently, roughly 834.31 points within the last month, resulting in a roller coaster of ups and downs since the year started and even before. No one knows where to make investments and a daunting credit freeze has paralyzed the world economy. Obama’s stimulus plan is another attempt to fix things, but how can it fix anything in the long term when all it is doing is bringing down the value of the dollar by printing more money and driving up the threat of inflation. According to US News and World Report, the plan will ultimately cost 3.3 trillion dollars, only bringing the country further into debt. It’s obvious that changes are being attempted but are they really intelligent or effective changes? So far, the public is still unhappy. According to Fox New polls (I know, I know) Recent polls show that Obama’s approval rating has dropped 5 points in the past 3 weeks. We know that changes are not going to happen overnight, but where is all the hope and optimism the nation felt in the weeks following the election? It seems these concepts have given way to frustration. Are the American people starting to lose hope in our new president?

    So after the political update, let’s get back to the point. This is Logo Blog and here we discuss logos, no matter what form or situation they may be involved in. Logos are everywhere and we love them, so let’s take a closer look at the logo surrounding the politics of our country. As Kevin posted before, the Obama logo is an iconic design both among graphic artists and most Obama supporters. It implies a flag-like path leading to hope and happiness and a rising “O” in the dawn of a change filled horizon. Since we are in the early days of the Obama administration and in the heart of a recession, does that path still mean the same thing? Have the people turned their back on this originally hopeful design? I don’t think anyone has yet, but there sure is possibility.

    How might a revised version of the Obama logo look to reflect these uncertain times? Designers, let’s see what you think. Has anyone seen a less optimistic version of the Obama logo? Would you be willing to go as far as to create your own? What are your opinions on this topic? Share it with Logo Blog Time to speak up designers! Let’s get a discussion going!

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    Posted in Graphic Design, Logo Design News, LogoBlog | 6 Comments »
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  • 11February
    Welcome Nora: A New Contributor to Logo Blog

    Hello everyone, I just wanted to take the time to introduce the newest member of the Logo Blog team. I’ll still stick around as Editor in Chief, but our contributing staff writer Nora Reed will be writing posts in the future. She’s got some great ideas and I’m sure you will all love her and her work. She loves comments and opinions, so please feel free to speak up. She is a fellow logo enthusiast, with a great interest in brands, film design , and design inspiration Nora is also a big fan of Paul Rand. Thanks to all of you, for being so loyal and I hope you continue as we explore the wonderful world of logos and graphic design. Peace out!

    -Kevin

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    Posted in Logo Design Tips | 1 Comment »
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  • 30January
    That’s the Spirit!:Logo Design From First Class to Coach

    It seems that Spirit Airlines just can’t keep their name out of the paper. There are currently two issues with this small airline’s branding strategies. Spirit has added a Bud Light logo to the aprons of their flight attendants. While I happen to enjoy the design of the Bud Light logo, apparently the flight attendants aren’t in the same boat.

    Let’s take a look at the logo in question.

    I understand that it is no Polo horse, Lacoste alligator, or Nautica sailboat, but it’s not so bad. I’m not ashamed to admit that I own a couple of Bud Light t-shirts myself. However I can understand how the flight attendants would feel as though they shouldn’t be forced to work two jobs, their own, and advertising. I am not too sure how happy I would be either if I were forced to wear the Spirit logo alone. In my opinion they never should have changed it. At least the old logo had a little bit of texture and originality.

    Old Logo

    New Logo

    While I would love to see as many logos as possible there are some issues with where logos are and are not appropriate. I don’t usually picture logos being worn by people, but there are certain social implications that may inhibit a logo’s effectiveness. Sure when you’re sitting in coach you might just think to have a Bud Light, but will the morale and level of service from your airline carriers decline? Is it worth it?

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    Posted in Graphic Design, Logo Design News | No Comments »
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  • 23December
    Logo Design and Me: One Blogger’s Story

    In response to many of the emails that I’ve been receiving lately, I think it may be appropriate to introduce myself a little more thoroughly than I originally had in my first post. I would like to start by thanking all of you who have shown interest in more than just my articles, and I appreciate all of the interesting logo conversation.

    Well, for starters, I am currently studying at the graduate level, pursuing a degree in business with aspirations of being entrepreneur. As such, I have found that Logo Blog is the perfect avenue for not only remaining involved in business branding, marketing, and design, but also the exposure to countless organizations.

    As a person who is interested in both design and the design business, Logo Blog allows for me to discuss not only what logo design companies are doing to make them successful, but also hear many of the negative issues that the public have with them. Through my conversations with you, and the insightful comments you leave, I know that my understanding of design, logos, and ultimately branding will be all the more developed. This of course is something I am extremely grateful for.

    In addition to just discussing the issues that people have with logos and the companies that endorse them, Logo Blog also receives a lot of input about logo design companies themselves. The top ten-logo design companies section combines a large number of reviews, both good and bad for logo design companies. This unbiased account of logo companies is one of my biggest influences when concerning the direction that I may choose to follow in my own endeavors.

    That being said, those of you who will be, or have used any of our top sites, please submit your reviews. In a further attempt, to present fair reviews, we will now require additional evidence (positive or negative) of your experience with any of the listed logo companies.

    It’s important that Logo Blog maintain the most up to date and detailed reviews of the sites we focus on. If you can, it really helps for you to supply specific examples of how your projects turned out. This helps us more accurately evaluate the sites, as well as understand why you were or weren’t satisfied. Nothing too major, but it is important that Logo Blog produces, quality reviews to all of its readers.

    Thank you again for all of your interest in myself and Logo Blog. Whether it’s a famous logo, or not so famous logo, I will be here to cover the trends and the industry. Hopefully I’ve shed a little more light on the blog for you logo fans out there.

    -Kevin

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    Posted in Logo Design News, LogoBlog | No Comments »
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  • 25November
    New York to Iconic Logo: Drop Dead

    You’ve seen it on t-shirts, bumper stickers, billboards, and basically all over the world. The city that never sleeps has owned one of the world’s most recognizable logo design for years. However, many have always believed that the I Love NY logo always represented just the small corner of NY that is New York City. No more. New York has just paid over 17 million dollars to change that.

    The redesigned I Love NY logo is pictured below:

    See the 17 million dollar change? Aw come on you know you do. A little grass here, maybe some wild life in there too?

    While I was just joking, you can clearly see the difference when placed so close to each other. In an attempt to reach out to the rest of New York State rather than just its one famed city(Albany) the logo redesign has added some more rural aspects. Even though there are plenty of squirrels and butterflies in NY City during the summer, I applaud the effort.

    Here are a couple impostors who we might be seeing some squirrels and butterflies on soon. Probably not for 17 million dollars though.

    And the even more curious:

    Even Belfast got in on the action What are your thoughts about New York altering the
    I Love New York logo, and other cities ripping it off?

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    Posted in Logo Design News, Logo Design Tips, Logo Designers | 5 Comments »
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