• 5DFE 
  • Subscribe

The inside scoop about the Logo Design Business.

Learn More

Posts Tagged ‘logo design contest’

Jun 10, 201013

BP logo to Rest in Peace – Awaiting a redesign!!

Categories: Logo Design Tips
Written By: Nora Reed

After the recent oil spill disaster by BP in the Gulf of Mexico, their logo design has been under immense attack by the activist group, Greenpeace UK. They want to portray the real image of BP with a mock redesign of BP’s corporate logo and for that they have called for a helping hand in logo design. While the Oil giant is constantly trying to clean up the massive mess, the logo design contest at Greenpeace website is in full flow with designers from all over the globe participating.
 

The BP Logo transformation – How will it end?
 

BP’s first corporate logo was the classic “shield logo”. It was designed by the famous logo designer Raymond Loewy. It was used by BP in its corporate branding from 1979 to 2000 and still in use in a small number of petrol stations.
 
 
The BP shield logo was later amended into a fairly lighter shade. This was done to adjust the company image to a more “greener” approach. Moreover, the logo was given a cleaner look with a yellow border around the shield. This design lasted until late 2000.
 
 
The current logo used by BP is designed by Landor. It was in 2000 when the famous brand name change from “BP Amoco” to “BP” took place with a new slogan “Beyond Petroleum”. The present BP logo contains a green and yellow sunflower pattern similar to the Green Party of Canada emblem.
 
   

The BP logo redesign Flickr set:

The contest at Greenpeace website is in full flow as more than 970 logos have been amassed on its Flickr set. The entries contain contributions from logo designers as well as the general public. Some logos are sublime while most are ridiculous to say the least.
 
    
 
 

The First Weekly Winner: 

 

The first weekly winner has been announced by Greenpeace UK. Ken Cool was adjudged the winner of this week’s “BP logo redesign”. His concept comprised the BP logo submerged in oil and water with a dying fish.
 
 

The BP Logo Rest in Peace:

 
It seems that the present BP corporate logo is heading for a major downfall. With the intensity of the contest at Greenpeace, BP logo has joined the list of famous logo design controversies. The oil giant will have to take strong and concrete measures if it wishes to salvage its much tarnished corporate image. With a final deadline looming over BP’s head to clean up its mess, it must act promptly and prudently. Otherwise the current BP logo may eventually rest in peace.
   
   
Apr 9, 20090

Last Chance! Logo design contest comes to a close

Categories: Logo Design Competition
Written By: Nora Reed

Hello designers!
I just wanted to throw one last reminder out there for the logo design contest. What have you been waiting for all this time?! Quick! Get your submissions in. I do have good news to announce. We had decided to give more designers a little more time, so we have extended the deadline to April 15th. You can’t win a macbook unless we see a design from you, so get moving!

Subscribe on RSS
Follow Me on twitter




Recent Comments

  • Joe: Branding is not as straightforward as people think, there is research, competitor landscaping, strategy,...
  • Leviathan: Hmmm well. Its viewing the possibilities of life from an interestingly unconventional perspective. Though...
  • victoria mills: I would be a synchronised swimmer because it just looks so fun and stress free! great article.
  • carinsuranceq: Thanks for the informative post about Logo theft….
  • jai prakash: I am blogger from India .I want logo .Pls suggest me which type of logo is good for my blog.Your logo is...
  • office design: Very innovative logo collections and it’s only possible because of the great Google :) So funny...
LogoBlog.org on Facebook