The tough economy is biting big business especially hard.  From lagging sales to dreadful earnings, every company both public and private are doing whatever they can to hang on. While some have filed for bankruptcy and others have gone to the government hat in hand looking for a bailout, others are trying new marketing and advertising strategies to stay afloat. One idea to boost business is a change in logo design. Changing an existing logo has long ...

What’s on the menu? The food company, Kraft, has revealed their brand new company identity. Kraft is responsible for bringing us great food items and companies like Velveeta cheese, Oreos, Jello, Oscar Meyer products and so many more. The company is a giant in food industry and has been merging and growing with other companies for years. A while back, Kraft took over the Nabisco Company and merged with Post Cereals and General Foods. Along with ...