Recently I received a comment from a reader on the FIFA World Cup 2014 logo that it does not accurately represent the Brazilian art. The reader goes on to say that despite the Green and Yellow color, the hands logo symbol did not correctly symbolize the country. This led me to a very intriguing question. What makes a memorable logo… is it the color or ...

A single logo can make or break a company and its marketing. A logo offers many benefits such as creating an image that consumers can remember and trust, helping a company stand out among other businesses and creating a specific identity for that company. Although every business should have a logo, it isn't not enough to have it for the sake of having it. A business's logo design must stand out and bring some personality ...