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Although I could not uncover the price of Google logo in my last post regarding cost of famous logos, but what I did find out during the research was that Google was originally named “Backrub”. This made me realize that many companies that are now famous under their present brand names weren’t so prominent under their previous names. Some corporate name changes took place due to corporate mergers, some changed their identity to keep aloof from controversies while other corporate name changes are the result of logo redesign. Irrespective of the reason, a change in company name can have dual consequences. It may either boost the previous brand equity to the skies or deplete it completely. Below are 10 of the most famous corporate name changes that ever took place. |
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1. Accenture – - – - – Andersen Consulting (old name) |
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2. AOL (America Online) – - – - – Quantum Computer Services (old name)
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3. Google – - – - – BackRub (old name) |
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4. Nissan – - – - – Datsun (old name) |
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5. Pepsi-Cola – - – - – Brad’s Drink (old name) |
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6. IBM – - – - – Computing Tabulating Recording Corporation (old name) |
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7. SEGA – - – - – Service Game Company (old name) |
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8. Sony – - – - – Tokyo Tsushin Kogyo K.K (old name) |
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9. Sprint – - – - - Brown Telephone Company (old name) |
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10. Yahoo – - – - – Jerry’s Guide to the World Wide Web (old name) |
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Posts Tagged ‘google’
Famous brand name changes –What’s in name!!
Categories: Logo Design Tips
Written By: Nora Reed
Happy Birthday Dear Google, Happy Birthday To You!
Categories: Logo Design News, Occasion Logos
Written By: Nora Reed
Has it really been ten years already? Can you think back to the days before all of life’s answers were only a couple of keys and a click away from your fingertips? Google has revolutionized how we locate, spread, and view information.
I cant even remember the last day that went by when I didn’t use Google even once. The one company in America who probably needs the least pats on the back gets another one again this year. The big one “o”, Google has reached double digits and not just in stock pricing.
Google’s revolutionary success has come with their interesting company culture. With rumors of game rooms, and play breaks, most in the public have often wondered what exactly goes on behind those doors.
What we do know however is what Google shows us every day on their homepage. Each birthday, holiday, and sometimes seemingly random day, Google revises its logo for the day. Most recently, another birthday celebration.
Here are some of the older birthday logos.
I am a huge fan of Google logos, but its early years didn’t do it for me. It could have been that Google was young and inexperienced in birthdays, but it seems as they approached their preteen years, they truly matured. My two favorite logos, the ninth and tenth birthdays.
On Google’s ninth birthday they released the logo above. While color is no surprise to this logo, the creativity of incorporating the g, 9, and piñata all in one design is a treat to look at. If you watch the progression from year to year, 2007 was definitely their coming out party.
Here it is, the new Google logo. Happy birthday, you deserve it. Unlike their first birthday logo, this cake is accompanied by a party. By adding hats, bows, and an exclamation point, Google really put the pop in this birthday celebration.
What doesn’t get better with time with Google? Can’t wait to see what they come up with next year. I can only hope they don’t start to resent their birthdays as much as I do my own.
Which logo is your favorite? Do you know any other interesting birthday celebration logos? Share Them
So funny...