Google, as we all know, is the prime search engine on the cyberspace. The all famous Google logo is recognized for its multicolored scheme and unique font type. The logo design prompts the question of whether it is the color or symbol that makes a logo unforgettable. We have heard a lot about Google Doodle contests, ...

Recently I received a comment from a reader on the FIFA World Cup 2014 logo that it does not accurately represent the Brazilian art. The reader goes on to say that despite the Green and Yellow color, the hands logo symbol did not correctly symbolize the country. This led me to a very intriguing question. What makes a memorable logo… is it the color or ...

Often you come across logo designs that make you think “where have I seen this before?” What do you assume at that point in time? Is it a copy? Is it inspired or just a co-incidence? While it is easy being judgmental on a look-alike logo design, but the truth is not that simple. The menace of plagiarism and content stealing was initially found ...

Meet Ida! "Ida," is the little fossil that was recently found in Germany and is considered to be the "missing link." The fossil is a huge find for those who study human origins. Paleontologist, Jorn Hurum, is responsible for leading the team and analyzed the 47-million-year-old fossil. He suggests Ida is a critical missing-link species in primate evolution. His studies show that the Ida fossil bridges the evolutionary split between higher primates such as monkeys, apes, ...