Posts Tagged ‘foreign countries’
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01April
- Logo theft happens all over the world
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I received these photos in an email and thought it would be interesting to post them. Take a look the vast popularity of the logos for some major companies. Some logos are so famous the consumers know exactly what they are without words. That is ultimately the goal of any company’s marketing department: to create a “signature” for the company that stands out in the consumer’s memory. Take McDonald’s for example. The simple golden arches are so famously known that the name of the restaurant is not even needed. Once we see that large, yellow “M,” we know exactly what that stands for and begin thinking about juicy hamburgers.
Apparently these logos are known all over the world and with people having knowledge of a logo’s fame; they sometimes use this to their advantage. A logo that is already known is easier to market rather than starting from scratch. Some sellers may even just change the logo slightly to avoid a copyright issue, but other just steal the idea anyway to sell more of their own products. Is it ok for people to do this without giving necessary credit to the original designer? Or, are they already offering credit by displaying the logo everywhere? I found these photos interesting and wanted to share how logos can gain so much popularity globally that they are used even for imitation to try to sell a product.
Although these may be comical, they clearly show how a brand identity transcends the global market. It doesn’t matter how developed or sound a nation’s economy is at the time, a famous logo can still sell a product. It comes down to popularity once again when the whole idea is selling and people know that familiarity sells because people can trust what they are buying, or at least think they can. That’s what branding is all about.
Tags: branding, foreign countries, global logos, identity, Logo Design, Logo Theft
Posted in Logo Design Tips, Logo Theft | No Comments »
