A single logo can make or break a company and its marketing. A logo offers many benefits such as creating an image that consumers can remember and trust, helping a company stand out among other businesses and creating a specific identity for that company. Although every business should have a logo, it isn't not enough to have it for the sake of having it. A business's logo design must stand out and bring some personality ...

The very well known financial company, Citi Group has decided to turn in their classic umbrella Citi Group logo and change over to a simple colored arch over their name. The classic red umbrella has been sold to Travelers, the insurance company who had already been using the logo. Citi group finalized the sale recently, with an upbeat attitude about their growth and change. Citi Group still has a large steel structure, resembling its former ...

Times are tough. The economy is collapsing. Everyone has been talking about it. It’s in the papers, on the news, online and even at the jobs we no longer have. I think I speak for everyone when I say, we are sick of hearing about it. How can anything get better when everyone is miserable and terrified of what’s going to happen next? Sometimes things are a little beyond our control and letting it victimize ...