Posts Tagged ‘Corporate Identity’
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26May
- Inspiring Logos with Hidden Treasures
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A single logo can make or break a company and its marketing. A logo offers many benefits such as creating an image that consumers can remember and trust, helping a company stand out among other businesses and creating a specific identity for that company. Although every business should have a logo, it isn’t not enough to have it for the sake of having it. A business’s logo design must stand out and bring some personality to that company.
There are many ways to make your logo stand out. Several simple graphic design tricks, can add a unique and clever look to a logo design. A logo should not be a plain or boring symbol, it should be a specific design that reflects the ideals and goals of the business or company. The final design of a well done logo often appears to be very simple, even though a lot of thought and drafts were actually put into it. Here are some famous logos which are sure to leave a lasting impression. They all have hidden symbols within them. Take a closer look and see what the designer has embedded within the design.
Yoga Australia
When you first glance at this logo, you see a simple picture of a young girl doing yoga exercises, but if you look closer at the body posture, you can see that it forms the Australian continent.
Body Wisdom
This design is for a classy day spa. The hands convey a relaxing massage and are combined with an image of “owl eyes” to demonstrate “wisdom.”
Fed Ex
The Fed Ex logo is a popular and well known design, but have you ever noticed the arrow formed out of the negative space between the letters “E” and “X”. The arrow indicates direction, speed and reliability.
Heart Beats
For this design, two musical notes curl to make a heart and headphones. This logo expresses “Love for Music” and is a clever play on the name of the company.
Piano Forest
Jason Cho: Designer
This logo gives is subtle, but creates the elegant design of piano keys that look like trees to resemble a keyboard/piano. You can shift your eyes to see either one.
Fuga
The Fuga logo is a recreation of the Architectural Center Of Budapest, which actually appears more like a maze, but if you focus more on the white spaces, the company name will stand out much more.
Mosleep
The designer has dreamed up a bed with the letter “M” for this design. This logo represents an organization of doctors who’s goal is to study sleep disorders.
Hartford Whalers
There are 3 concepts displayed here at the same time. The largest and easiest to spot is a whale’s tail, which is also the letter “W” in green, while the white space forms an “H” for Hartford. Sadly the logo wasn’t enough to keep them in Hartford.
Toblerone
It is easy to ignore the logo while enjoying this treat. At first glance, it seems like an obvious design of the Swiss Alps, but look a little closer. The name Toblerone originated in Bern, Switzerland. This city is rumored to mean, “City of Bears”. Take a look at the logo again, you will see a bear in the center of the Mountain. Now we know why this was Einstein’s favorite candy bar.
Big Ten
The Big Ten collegiate sports conference actually has eleven schools, but they started out with ten. Once the last school was added (PENN STATE), they didn’t want to go through the process of changing their name, which they had already established, so they changed their logo instead to hide the numerical “11” within the design.
Amazon
Tags: company branding, Corporate Identity, hidden symbols, logo designs, logos
This logo is extremely famous. It appears clean and simple, but have you noticed that the looks like a smile. The concept behind this is that it Amazon.com has everything from a to z, which the arrow indicated. The hidden message is the smile that the arrow represents which is what is brought to the customer’s face.
Posted in Logo Inspiration, LogoBlog | 5 Comments »
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13February
- Citi Group Caught In The Rain Without An Umbrella: Changes In a Logo and Company
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The very well known financial company, Citi Group has decided to turn in their classic umbrella Citi Group logo and change over to a simple colored arch over their name. The classic red umbrella has been sold to Travelers, the insurance company who had already been using the logo. Citi group finalized the sale recently, with an upbeat attitude about their growth and change. Citi Group still has a large steel structure, resembling its former logo, outside of New York’s investment bank. The structure was not a part of the deal with Traveler’s, however Travelers is hoping it will sent over. The deal was not a mere simple transaction, considering that its monetary value was in the millions, but both companies are satisfied that it is finally going through. It is claimed that the changeover has been an ongoing 15 month process, but it is questionable as to whether or not this is a direct result of the recession. We certainly know there might be a logo recession! The company is not saying anything about that; however it seems easy today to blame almost everything on our economic crisis.
Citi feels that their company has progressed and the umbrella just doesn’t fit them anymore. Their representatives think that an umbrella relates more to insurance than banking;
After mocking the company’s logo in Logo Blog’s recent post about logo changes during the time of a recession, it is an ironic twist how the announcement is made public to change their corporate image right after. The situation draws up questions on how the economic decline has affected logo designs. It may be better to change a company’s brand identity to bring about the idea of newness and change, which is something our new president promises and something Americans all hope for.
Tags: corporate branding, Corporate Identity
Posted in Logo Design News | 2 Comments »
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06February
- Identity Crisis: Logo Design After The Recession
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Times are tough. The economy is collapsing. Everyone has been talking about it. It’s in the papers, on the news, online and even at the jobs we no longer have. I think I speak for everyone when I say, we are sick of hearing about it. How can anything get better when everyone is miserable and terrified of what’s going to happen next? Sometimes things are a little beyond our control and letting it victimize us isn’t going to help anything, so why not laugh about it? Optimism is the key. The glass is always half full, things will get better, blah blah blah, although mockery has always been America’s best defense, we may as well continue the tradition. Check out some possible post-recession logos of some of the worlds leading brands:
Tags: Corporate Identity, Logo Design
recession-logos
Posted in Logo Inspiration, LogoBlog, Occasion Logos | 3 Comments »