Posts Tagged ‘corporate branding’

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Citi Group Caught In The Rain Without An Umbrella: Changes In a Logo and Company

Categories: Logo Design News

The very well known financial company, Citi Group has decided to turn in their classic umbrella Citi Group logo and change over to a simple colored arch over their name. The classic red umbrella has been sold to Travelers, the insurance company who had already been using the logo. Citi group finalized the sale recently, with an upbeat attitude about their growth and change. Citi Group still has a large steel structure, resembling its former ...