Some companies use their name as their logo such as Google, Yahoo!, Coca Cola, Sony or Fed Ex. All of these major businesses are known for their names, but there is a world of famous logos in which we all know what they are without the use of words. Is it better to originally design a logo that doesn’t use words or is the combination of words and pictures more effective in marketing a business? ...

It appears that Apple just cannot be stopped, nor ripped off. The popular manufacturer behind the Mac, iPhone, and iPod has recently concluded litigation against a small Chinese computer company. Apparently the logo of New Apple Concept Digital Technology was too similar to that of the American Giant. In a settlement that granted Apple $58,000, the Chinese company was found in violation of trademarking laws. The Apple logo has been a part of American technology ...

Football, Fútbol, Soccer. Regardless of your native tongue, the “world’s game” is a source of history, competition, and champions. It is also a source of some of the more interesting styles of sports branding. Unlike many American sports clubs, European football teams take a more classic route when designing their logo. Lacking colorful mascots, many of these clubs choose to brand their team with a crest. While different from the primarily illustrative logos of American ...