When does a company take its branding a step too far? The American cereal company's British division of Kelloggs, announced the development of laser technology that will burn its logo, or any other image, onto individual flakes of their cereal. The new technology uses a focused beam of light, where the light's density is enough to burn an image on the surface of the flake. According to Kellogg's representatives, the company wants consumers to be ...

It seems to happen all the time. Most of us have access to hundreds or even thousands of channels depending on your cable provider, and you click through them and never find anything worthy of your time in front of the TV. Quality programming can sometimes be hard to find. I am notorious for channel surfing, but I began to take notice of specific TV networks and their logos and marketing concepts. I found that ...

Are you a morning person? I am definitely not. I woke up today, groggy and full of sleep, but hoping a bowl of cereal and cup of coffee would help awaken my senses and get the day going. Sadly, it did not do the trick, but something else did. While eating my granola cereal, I was watching the "Today Show" and happened to catch a segment on kids and brand recognition. This instantly grabbed my ...

How far is too far to advertise? Along with piercings and hair coloring, tattoos are among the most popular form of self expression. Tattoos have been around for ages, dating back to numerous ancient civilizations. They were used mainly as a rite of passage: a symbol for when a boy became a man or a way to identify one’s tribe. Different markings meant different things and we still follow these ideas today. Tattoos are a ...

I received these photos in an email and thought it would be interesting to post them. Take a look the vast popularity of the logos for some major companies. Some logos are so famous the consumers know exactly what they are without words. That is ultimately the goal of any company’s marketing department: to create a “signature” for the company that stands out in the consumer’s memory. Take McDonald’s for example. The simple golden arches ...