Posts Tagged ‘apple’
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06October
- Apple Fighting to Keep it’s Logo Identity
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It’s easy to steal a logo, even if you don’t always intend to. Some logos are so ingrained in our subconscious that even if we try to think up an original concept, it is usually spawned by some sort of inspiration from another famous logo. What is the difference between logo theft and being inspired by someone else’s design? That is a very fine line, which gives lawyers a field day when dealing with copyright infringement.
A recent case of a possible stolen logo identity is between the well known Australian super store Woolworth’s redesign and the ever so popular, Apple logo. The recent redesign of the Woolworth’s logo, which is a peeled apple in the shape of a “W,” has created a stir since it slightly resembles Apple’s famous icon. Apple has pleaded with the government agency in charge of Australian trademarks to deny Woolworth’s application for the logo change. The decision has not yet been made, but if Woolworths wins, they will have the right to put the logo on all their products, even their electronics.
Is this really a case of theft or does Apple just want to trademark anything that has the do with the popular fruit? What do you think?
-Nora Reed
Tags: apple, Logo, Logo Design, Logo Theft, woolworths
Posted in Graphic Design, Logo Design News, Logo Inspiration, LogoBlog | 10 Comments »
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13July
- Apple Has Fun with their Wallpaper Designs
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It seems the geniuses over at Apple have quite a sense of humor and understand the demographic they appeal to. Their free wallpaper designs take on fantastic quality and also great comedic value. It’s a convenient way for them to market themselves and display their brand identity and all the while, the consumers enjoy the look.
Since Apple took on such a trendy persona for their company, it is considered “cool” to display the logo on your desktop, iphone, car bumper or anywhere you can add it. Microsoft has tried, but still doesn’t seem to have the ability to match Apple’s popularity. The masses seem to have spoken and Apple is what they want. No pressure there Apple geniuses, just keep producing high tech and fun devices and you are golden!
-Nora Reed
Tags: apple, apple logo, Logo Design, microsoft, wallpapers
Posted in Graphic Design, Logo Inspiration, LogoBlog | 3 Comments »