Comments on: An Ordinary Logo for an Extra Ordinary Event – Super Bowl XLIII

By: wentzr

wentzr — Fri, 30 Jan 2009 04:43:17 +0000

who designed this logo?? I work for a TV news station and about fell off my chair when i looked up the logo for a news graphic i’m making tonight. was this the product of a enter and win design contest or something??? Seriously… if anybody knows it’d be interesting to know where in the heck this logo came from… at least the color scheme is more pleasing than LAST year’s superbowl logo…. but when i zoom in to clean up the transparency it’s apparent that the text is actually hand drawn (poorly) in illustrator… wow. really disappointing! Glad it wasn’t my team in the superbowl this year!

By: Stephen Heigh

Stephen Heigh — Thu, 20 Mar 2008 02:55:05 +0000

I think the observations are good in this criticism. In many ways you expect more flair in this opportunity to design for such a prestigious event. It does seem ordinary and the type of predictable logo thought of at first by any designer. I always think the Olympics do a nice job with their logos each time. They are always fresh and have an energy about them. This superbowl logo is too predictable and uptight. I think it should be looser in the illustration aspect of the image. We seem to be entering this age of cookie cutter solutions to logo design. We have to stop using the computer and draw by hand logo concepts again. The industry relies too much on computers these days for graphic design. We have to get back to the basics. Logo design is an art! Put away the computer until you have something great worked out on paper.

By: Sophie

Sophie — Wed, 12 Mar 2008 09:30:39 +0000

I like the way writer has discussed and criticized the different features of the logo. It really shows what an ordinary logo for an extraordinary event.

By: Dean's Design Ideas

Dean's Design Ideas — Fri, 07 Mar 2008 15:30:37 +0000

Interesting analyze and I agree mostly with everything though I do think the color palette fits.