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71
Dec 7, 2009
Famous Redesigned Logos of 2009 – A huge roundup!! |
Categories: Logo Design News, Logo Inspiration, Redesigned Logos
Written By: Nora Reed
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Another year has come to an end…. time to wave goodbye to the year 2009. With every ending year, we get to see interesting collections on different blogs, after all its packing time Being in the design community, I couldn’t think of anything better then displaying the major redesigned logos of 2009. Although, famous companies and brands have established identity but to transmit an up-to-date image they keep playing with their logos. We all know that re-branding or logo re-design is no easy task and results can be harmful as well but still we get to see revamped famous logos. Today, I present you a huge roundup of 2009 redesigned logos. Just for a reminder, this collection does not claim all the redesigns to be successful or best ones. I leave it to you all to decide which redesigns worked out well and which were a disappointment.
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1 ) Telecom |
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2 ) Play Station 3 |
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3 ) Sunny Delight |
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4 ) Lays |
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5 ) Sony Ericsson |
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6 ) Yale |
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7 ) Sprite |
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8 ) Segd |
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9 ) Pfizer |
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10 ) Opera |
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11 ) OMCA |
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12 ) Msn |
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13 ) Nickelodeon |
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14 ) Movistar |
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15 ) Meiji |
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16 ) Kraft Foods |
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17 ) Doctor Who |
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18 ) Jack in the Box |
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19 ) France |
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20 ) Master Card |
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21 ) Forth Worth Museum of Science and History |
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22 ) Cadillac |
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23 ) Discovery Kids |
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24 ) Chicken Now |
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25 ) City of Melbourne |
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26 ) Cheer |
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27 ) Bavaria |
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28 ) Audi |
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29 ) AOL |
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30 ) Art Gallery of Alberta |
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31 ) Videocon |
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32 ) Veggie Tales |
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33 ) Olympic Air |
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34 ) Quick Time |
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35 ) FireFox |
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Such compilations rewind all the pleasant and unpleasant happenings of the closing year and it’s always fun to go through them. 
December 7th, 2009 at 10:54 am
Who did that ?! Some of them are really awesome
December 7th, 2009 at 11:08 am
The AOL redesign seems very appropriate. From a clean, readable design to a complete mess.
December 7th, 2009 at 11:36 am
I really appreciate seeing a catalogue of redesigned logos by many large brands. As a designer I am surprised at some of the redesigns. Firefox didn’t really change that much and AOL should have stuck with their original. Videocon and Chicken Now I think were the best updated logos in this group.
December 7th, 2009 at 11:41 am
I didn’t see Walmart on this list. Not sure what year they changed, but I just noticed it this year. I think that is one company that really didn’t need a logo change and as a consumer they confused me by having all marketing materials with the new logo and their stores sticking with the old logos. I feel if you are going to change, you have to change your brand everywhere. The problem with Walmart is that, there are so many locations, the cost would be quite signifcant.
I am interested to hear what others think about this branding change by the giant retailer.
December 7th, 2009 at 5:28 pm
Amazing how a little bit of work can go a long way. Some of the changes seemed ‘minor’ but the difference was impressive.
December 7th, 2009 at 10:25 pm
What about Pepsi??
December 7th, 2009 at 11:44 pm
Hi All….thanks for stopping by and appreciating the collection of 2009 redesigned logos.
@ Adolfo Juárez Cacho y Ruiz……I did not include famous redsigns like “Pepsi” and “Walmart” because I thought we already have heard so much about these redesigns. I tried to compile the overlooked redesigns.
@ mark montoya…I agree, some changes are really impressive like “videocon” and “aga”. Which is your favorite one?
@Joe Pastori…I think you meant that “AOL” redesign is inappropriate, as your description tells.
December 8th, 2009 at 1:10 am
Uhm, the mess in the bg of the Aol. logo aint the main logo. Just Aol. is the main logo, as far as I´ve understood.
December 8th, 2009 at 1:16 am
Ok, this is something. Changing a recognized logo should take place only if a brand is going for a change (management structure or something). In my opinion, the change applied maybe for a while, for a certain time frame to “test” their “target” market in (whatever market that is).
December 8th, 2009 at 2:17 am
yup joe is rite about AOL, I like all the new logos.
December 8th, 2009 at 2:33 am
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December 8th, 2009 at 4:07 am
The new colors on the quicktime logo are fantastic!
December 8th, 2009 at 8:04 am
Thanks for this post. I am a high school student and it was really helpful to see good and bad logo redesigns. I think Quick Time, aga, and chicken now had the best redesigns.
December 8th, 2009 at 10:26 am
I like the Fort Worth Museum change the best, and the AOL and Kraft Foods changes the least. Not too impressed by the new Melbourne logo – it is already dated and could have been better…but then again it was designed in Sydney!
December 8th, 2009 at 11:24 am
The AOL design reflects their company, hard to figure out exactly what it’s doing & very messy.
December 8th, 2009 at 11:56 am
Ok, first thought is, “WHAT THE HECK WAS AOL THINKING?!”
Then I read the comments about it, and I feel better now. Actually, now that I think of it, I remember seeing the new AOL logo. Where did that messy thing come from then?
But as far as the other’s go, seems like people are leaning more towards simpler logos. That’s good, those are the logo’s I like. Try and get your message across in the simplest way possible. It shows more creativity and thought.
December 8th, 2009 at 11:59 am
Sorry for this second comment. lol. But I went back and looked at them again. The Jack In The Box logo makes me read the name in a weird way. Does it do that to anyone else? Kinda like James Bond or something.
JACK……………………………………………..in the box.
I don’t think that’s what they were going for. But the focal point is on “Jack” and then “in the Box” seems to be an after thought.
December 8th, 2009 at 12:47 pm
[...] Famous Redesigned Logos of 2009 [...]
December 8th, 2009 at 2:43 pm
Number 21: the new logo is of course much cleaner, but there is something awesomely cheesy about the old Fort Worth Museum of History & Science logo…
Number 34: the new Quicktime logo looks like something from Doctor Evil’s lair. I don’t think it’s an improvement.
December 8th, 2009 at 6:15 pm
great
thank you.
December 8th, 2009 at 11:26 pm
Better: PS3, Veggietales, Videocon, Bavaria, Yale, MSN
Worse: Mastercard, Jack in the Box, Oakland Museum
I also agree with cweese: Quicktime logo is not an improvement. Their icon was so recognizable, and the new one is too much of a diversion for the switch to be intuitive. Purple is reserved for royalty and evil villains.
And is it just me, or does Kraft Foods seem to change their logo every year?!
@jgulash
December 9th, 2009 at 2:36 am
Mastercard turned from the most recognizable brand image into an abstract web2.0ish logo with no personality… I really don’t like it… Same way, as AOL and to some extend Quicktime and Nickelodeon… Took a while to get accustomed to new icons on my monitor and TV…
December 9th, 2009 at 2:42 am
Some of them ware better before…
For example AOL, what kind of a logo is that???
The Sprite logo seems like it came out of a logo for a PlayStation One game.
December 9th, 2009 at 7:09 pm
What happened to the new logos from Pepsi? I have them on my site at http://www.tedslogomania.webs.com/pepsi.htm but where are they here? That’s a HUGE logos change!
December 10th, 2009 at 1:04 am
I agree with Slobodan Kustrimovic …Some of them ware better before like the previous pak of lays was better…
December 10th, 2009 at 9:26 am
While the inverted ‘a’ is cool in the aga logo, it reads “asa” to me on a cursory glance.
Mastercard could have done a much better update. Why is the new circle off-center?
And France should have kept the old one, maybe added the “rendezvous en” at the top of the logo.
December 10th, 2009 at 11:46 am
Great roundup Nora!
I LOVE the City of Melbourne redesign. When viewed in a list, it’s very clear to see which of these work and which don’t.
IE Still scratching my head on the Aol. redesign.
December 10th, 2009 at 1:15 pm
Re: No.4 Lays: This is more of a package redesign.
Re: No.20 MasterCard: You’re confusing between the Brand Mark (left) and Corporate Signature (right), both in co-existence.
December 10th, 2009 at 2:48 pm
For most of them, i really like the old version.
December 10th, 2009 at 5:23 pm
some nice examples and clear to see most are a gradual evolution
December 10th, 2009 at 5:43 pm
Yeah I also agree with Slobodan, almost half of them are a downgrade rather than an upgrade. What’s with the Yale ‘logo’? – 0 creativity
December 10th, 2009 at 7:31 pm
Veggie Tales!! That made me happy to see on here
Regarding the Mastercard logo: I don’t think that it’s a replacement. I think it is its new *global* identity (hence the third “O”). So on a local standpoint, it’s still the same logo, but when you’re dealing globally, it’s this new logo. I think the logo is awesome for that purpose. It has so much implicit meaning.
December 10th, 2009 at 9:06 pm
Wow.
Most of these are worse.
I think you missed pepsi, speaking of worse.
December 10th, 2009 at 9:17 pm
how could you forget pepsi???!
December 10th, 2009 at 9:45 pm
[...] of Famous Logos we’re Redesigned in 2009 check them out here (including the new & controversial city of Melbourne [...]
December 11th, 2009 at 2:43 am
Some of logo redesigns are beautiful
December 11th, 2009 at 4:56 am
Kodak also recently did a minor revamp to their logo.
December 11th, 2009 at 9:49 am
Omg.. Sprite logo looks like a 9 year old kid has done it.. WHO DID APPROVE THAT LOGO?! ARE THEY CRAZY? It’s 2009!
December 11th, 2009 at 4:04 pm
Should probably be noted that the AOL logo is not necessarily this “mess,” the wordmark is the logo and can be placed over pretty much anything. not sure the black squiggly was the best choice.
December 11th, 2009 at 11:24 pm
I can’t believe Nickelodeon got rid of their awesome identity from AdamsMorioka. Meanwhile, I don’t like half of the redesigns. It’s been kind of a phenomenon, I think, with so many redesigns going on when the global economy is doing so poorly. I would think that brands would be more conservative and work with the brand equity they’ve already earned, but many have done totally new looks and thrown all that away. When the economy is so unstable, I think consumers look for stability in familiar brands. All in all, I think this year has been a poor one for identity design.
December 12th, 2009 at 3:05 pm
Some of the changes are huge improvements, while others like Nickleodean I would have stuck with the well known “splash” may be just add some depth to it. I like the update in the very first one. I don’t like Sony Ericcson’s new logo at all, I like the single orb instead.
December 12th, 2009 at 4:09 pm
AOL new design suckz.
December 12th, 2009 at 6:14 pm
This Mastercard logo has been blogged about as early as 2006 http://graphicology.blogspot.com/2006/07/24-mastercard-redesign.html — it is a disaster of a redesign which I imagine is why it has not been widely adopted (and is not even currently used on firefox)
The Quicktime redesign (for Quicktime X) appears to be using a blue background as apposed to the purple displayed here. http://www.apple.com/macosx/technology/#quicktimex
@Colin Bunston: The point of the Firefox “redesign” was not so much to change it but just to continue its evolution
December 13th, 2009 at 4:24 am
A nice collection. I like so much msn, moviestar, spite, but I don’t understand logo like AOL.. is difficult tot read.
December 13th, 2009 at 2:10 pm
To settle this once and for all: he left out Pepsi because this is a list of 2009 changes, and the Pepsi logo changed in 2008. Same with Walmart.
December 13th, 2009 at 2:11 pm
Sorry, that should be “she.” I didn’t read the author’s name the first time!
December 13th, 2009 at 3:17 pm
[...] a su fin, y desde ahora vemos interesantes colecciones o recopilaciones en diferentes blogs. En logoblog.org han hecho una recopilación de los logos rediseñados durante este año de distintas organizaciones [...]
December 13th, 2009 at 9:45 pm
[...] buena la lista de LogoBlog que recopila los mejores cambios de logotipo del [...]
December 13th, 2009 at 10:06 pm
All cool redesign logo very nice
December 14th, 2009 at 4:11 am
Great job. I love this. Thanks.
December 14th, 2009 at 5:02 am
[...] Famous Redesigned Logos Of 2009 (logoblog.org) [...]
December 14th, 2009 at 7:05 am
nice post, thanks
December 14th, 2009 at 11:50 am
[...] http://www.logoblog.org/wordpress/redesigned-logos-2009/ Articles en relation :Toy NY : Site FlashDesign Spartan : tout beau, tout neuf !Les sites web incontournables (novembre 2009)Présentation : WatchoutCoussins aux couleurs des logiciels d’AdobePartagez cet article ! [...]
December 15th, 2009 at 4:29 pm
[...] değişen logo tasarımları ile ilgili daha detaylı bir derlemeye logoblog adresinden [...]
December 17th, 2009 at 12:56 am
[...] Via: Logoblog.org [...]
December 17th, 2009 at 2:35 am
These logos are really wonderfull then the previous one.
December 19th, 2009 at 1:31 pm
[...] από τον χρήστη dim2w στις 1. Γράψτε ένα σχόλιο via [...]
December 20th, 2009 at 12:32 pm
Difference made Diffenrence…gr8
December 21st, 2009 at 8:07 pm
The logo you cited as “Yale” as actually the logo for the Yale University Press. They replaced a Paul Rand-designed logo with “Yale” written in the official university typeface by Matthew Carter (of Verdana and Georgia fame), as part of an effort to integrate the campus brand (all signs on campus are now in this font). I personally think it’s a mistake, the old logo had character, the new one is sort of bland.
December 27th, 2009 at 7:11 am
[...] via: http://www.logoblog.org/wordpress [...]
December 28th, 2009 at 10:15 am
i never notice that too companies choose to redesign their logo.
I love the redesign of “opera”,” master card”
December 29th, 2009 at 6:24 pm
Redesigning a logo is very challenging. All of the logos listed above did a pretty good job in keeping their image and their identity.
I tend to disagree with Kyle from above. The old Yale logo looks too old fashioned and amateurish. This style of design is no longer in practice and they needed to change. But I agree that the new logo is a little weak.
January 5th, 2010 at 10:56 am
[...] Logolar için alınan kaynak Paylaş: [...]
January 7th, 2010 at 12:50 am
Great logo designs. I like some of the revisions done, some I prefer the the old logo designs. But nonetheless those company logos have great impact to the customers.
Great post by the way. Keep it up!
January 7th, 2010 at 1:18 pm
Such a great blog!!!
January 8th, 2010 at 9:26 am
Gute Site! Der Artikel ist interessant. Danke dafuer.
January 10th, 2010 at 4:40 pm
I guess it makes sense to change the Nickelodeon logo. No need keeping the old logo that heralded so many great cartoons back in the day with all the horrible new stuff they’ve been cranking out.
Like everyone else: What the hell was AOL thinking? And the Oakland Museum logo is just plain horrendous, as well. It reminds me of Animal Planet’s horrible new design.
January 19th, 2010 at 8:21 pm
nice roundup of logos dude…thanks.
January 26th, 2010 at 2:10 pm
[...] os clientes da Aktuell, está na lista dos principais logos do mercado global redesenhados em 2009. Clique aqui para ver a relação completa. Um deles é o logo da Aol, que recebeu uma análise aqui mesmo no [...]
January 29th, 2010 at 5:46 am
[...] değişen logo tasarımları ile ilgili daha detaylı bir derlemeye logoblog adresinden [...]
February 22nd, 2010 at 2:38 am
[...] Famous Redesigned Logos of 2009 – A huge roundup!! [...]