Since we last covered the London 2012 Olympic Logo, we received many quarrelling comments about the concept and design of the logo. Though, the reaction was inevitable, the intensity however, was least expected. It was not only LogoBlog that experienced such phenomenon, but this ‘British embarrassment’ was widely seen and heard all over the Internet. It so happened that within hours of its initial launch, the London 2012 Olympic Logo was largely rejected by many sects of the British society, including a large number of designers.
Moreover, the whole world later joined the British denial by means of a petition started to have the London 2012 Olympic Logo removed. More than 50,000 people have had signed the petition when it finally closed on June 6, 2007. On the other hand, the committee is not contemplating the reaction of many disgruntled people, but are stubbornly sticking to their decision and announcing that the London 2012 Olympic Logo is “here to stay”. Yet, one thing is certain that the London 2012 Olympic Logo has managed to gain popularity in ways no other Olympic logo had ever.
In its official press release, the 2012 London Olympic Committee had this to say about the London 2012 Olympic Logo:
“The new emblem is dynamic, modern and flexible, reflecting a brand savvy world where people, especially young people, no longer relate to static logos but respond to a dynamic brand that works with new technology and across traditional and new media networks.”
However, on the contrary, the general public doesn’t cite such strong and enthusiastic words:
Hitesh Mehta, a communication designer, says:
My first and last impressions on this logo were:
First Impression: Is this a logo?
Last Impression: Is this a logo?
Branding is all about trust, emotion, values, attachment with the people using your brand and understanding the brand as whole, apart from huge investments. Do not try out something extra-ordinary or for the sake of showing how different and innovative one can be, you will end up with blunders like this logo.
John Chan commented:
What a mess! It’s ugly and has nothing to do with the Olympics. It gives off a vibe, which is crass and tasteless - full stop. Horrible colors and aggressive lines. What wally thought this was the best one??
Steve described it:
This logo reminds me of those decade/two decade old television designs with the random jagged edges, bright colors, etc. This is not a modern, open logo. It’s just highly outdated and unimaginative.
Wallace has this to say:
I think it’s junk. Junk would be ok, but a million-dollar junk seems outrageous. Who, in what board meeting, sat around and said, “Oh, yes, that’s worth a million dollars”. He further added: “I don’t think it symbolizes the Olympics. Maybe it symbolizes the collapse of Western Civilization as it squanders precious resource on pointless abstraction while patting itself on the back at the same time. Or maybe it’s just a really bad call.
But above all, I found this guy’s (or gal’s), who didn’t tell us his or her name, comment the best so far, which ironically conveyed an intended meaning perfectly.
S/he says:
If a budget logo designer provides a customer with something like that, he’d be accused of being a scammer.
This worldwide disregard of the London 2012 Olympic Logo isn’t just limited to verbal criticism, but is also subject to physical change, though not officially. In steps to protest more against the logo and/or to publicize it, the Daily Mail, Britain’s second largest selling newspaper, invited the general public and designers to come up with their own version(s) of the London 2012 Olympic Logo. This invitation received a huge response. Here we present some of the logo designs the Daily Mail received:
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