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05Mar
- PGA of America – New Brand Strategy and a New Logo Design
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The PGA of America launched its new brand strategy themed as “Experts in the Game and Business of Golf” along with a new logo design in January 2008. This brand evolution identifies a new chapter in The PGA of America’s history, leading towards its 2016 centennial anniversary celebrations.
The revised and upgraded brand strategy focuses on its members, employers and the golfing public and their interest and commitment towards preserving golf’s heritage as well as increasing its popularity and awareness.
The new logo has a contemporary design that conforms to the modern times. It is accessible to the consumer while also paying tribute to the legacy and the gold standard of ‘The PGA of America’ brand. According to a spokesperson, the new strategy and logo design will help improve the organization’s overall image and enable better education and resources for its members.
The PGA of America worked on this re-branding project together with Landor Associates, a leading strategic brand consulting and design firm. Initially, Landor conducted brand equity research to assess the major aspects of the brand and to identify the attributes, values and goals of The PGA. Combining the results, the new strategy and logo identity were created, in line with The PGA’s Decade of Excellence, a business plan for a period of ten years, ending with the Association’s centennial celebrations in 2016.
Note: Founded in 1916, The Professional Golfers’ Association (PGA) of America is among the world’s largest working sports organizations, with more than 28,000 men and women professionals across the United States. The PGA of America works towards establishing higher standards and to increase interest and participation in the game and profession of golf through world-class education, career services, marketing and research programs.
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