Comments on: Paul Rand â€“ Corporate Identity Designs, Innovation and Excellence

By: Katie

Katie — Sat, 26 Mar 2011 17:32:05 +0000

Eye bee M. Get it? The company name?
Say it out loud…

By: kit

kit — Mon, 10 Jan 2011 18:15:49 +0000

paul rand is awesome..
can any body tell me IBM logo
the eye and the bee is represent wat?

By: Zahoor

Zahoor — Thu, 06 Jan 2011 16:48:34 +0000

Paul Rand is amazing.. ever since I found out about him, I am in awe.. what an inspiring designer… while browsing the net for Paul Rand related videos, i stumbled upon something pretty sweet…

For his posthumous induction into the One Club Hall of Fame, Imaginary Forces created an amazing video tribute to Paul Rand (http://digitalanalog.in/2010/10/04/amazingvideo-tribute-to-paul-rand/).

The video not only encapsulates Paul Rand’s timeless contribution to the design community, as stated on the blog, but its bloody awesome..

By: Paul Rand – La Mirada de un genio del diseÃ±o « CÃ³digo Visual

Paul Rand – La Mirada de un genio del diseÃ±o « CÃ³digo Visual — Fri, 05 Nov 2010 13:25:44 +0000

[...] Logoblog, Wikipedia [...]

By: Design Greats: Paul Rand | Seed Factory

Design Greats: Paul Rand | Seed Factory — Wed, 13 Oct 2010 17:23:38 +0000

[...] Some links to check out: Conversations with Paul RandÂ SwissMiss, His life biography & work at Paul-Rand.com, Paul Rand Animated Video from Grain edit, Article on Paul Rand from the LogoBlog. [...]

By: Kenn

Kenn — Tue, 06 Jul 2010 16:00:50 +0000

It should be clarified that Paul was NOT responsible for “updating” the ABC (2007) and UPS (2003) logos. He passed away in 1996. Having been on the client side of Paul’s work and understanding his perspective, I think he would have depised both.

By: Billy Mays: The Logos of a Celebrity Pitchman « Logo Design Blog

Billy Mays: The Logos of a Celebrity Pitchman « Logo Design Blog — Thu, 29 Apr 2010 07:01:30 +0000

[...] As great as Billy’s pitch was, the logos for the products that Billy Mays promoted areÃ‚Â little plain and uninspired at best.Ã‚Â All designed in the same Ron Propeil school of tacky and in your face infomercial fair, the logos were simply serviceable. Yet, with aÃ‚Â pitchman like Billy Mays, I guess theyÃ‚Â felt they didn’t need a great or memorable logo. Perhaps, in his passing, the owners of these products will reconsider the importance of a great logo and reinvent their visual corporate identity. [...]

By: Paul Rand «

Paul Rand « — Wed, 14 Apr 2010 18:32:10 +0000

[...] title Paul Rand, websites http://www.paul-rand.com/, http://en.wikipedia.org/wiki/Paul_Rand, and http://www.logoblog.org/wordpress/paul-rand/.Â I will be looking at more books that I requested at my local [...]

By: Jenifer

Jenifer — Thu, 11 Feb 2010 14:29:49 +0000

Why you all are like designer Paul Rand? I know he is excellent, but can you all please tell me the reason to like him?

By: Patrick Tierney

Patrick Tierney — Thu, 28 Jan 2010 00:10:52 +0000

And another thing…there was an earlier abc logo that has the basic layout of Rands, but the acronym is in oval letters and framed inside of a large circular letter “a”. Does anyone know if he did this earlier one? If not you can see how he took his lead from that one, but salvaged the logo by composing the entire design out of “rhyming” circles, rendering it timeless.
On the UPS logo. I read that Rand was asked to take the string off the design when he first brought it to turn over to UPS. They powers that be informed him that the string must be removed because UPS has a no string-tied bundle policy. Rand supposedly refused to remove the string, explaining that it would it would compromise the design to do that. They accepted the design, I imagine because his judgment was respected so highly.
He may have argued that the string tie is a timeless iconic symbol, that had outlived it’s use, and that in compositional sense, the string adds a linear and textural element that is crucial to it’s success.
But who am I to second guess the late, great Paul Rand?!

The “shimmer”(on the abc, UPS, Chevron, etc.) is a new trend in corporate ID that I dislike adamantly. It adds nothing but an added,
surface effect and has nothing structurally to the graphic expression, but only a decadent surface glitz!